eCreamery Shark Tank Update – Shark Tank Season 4
Ecreamery, an ice cream business that brought giants like Paul McCartney and Warren Buffett to its doorstep for a scoop. Will that be enough to bring in a Shark as well?
Featured in Shark Tank Season 4 Episode 23, the eCreamery ice cream business, founded by Becky App and Abby Jordan, claimed their ice cream was “an end to vanilla gifts.”
Check out more Shark Tank Season 4 Episodes.
About eCreamery
| Category | Details |
|---|---|
| Business Name | eCreamery |
| Founders | Becky App and Abby Jordan |
| Industry | Ice Cream, E-commerce |
| Product | Custom-flavored and labelled ice cream gifts |
| Deal Status | No deal |
| Investment Asked | $250,000 for 33% equity |
| Valuation | $757,575 (at the time of the Shark Tank pitch) |
People could send their ice cream-loving friends personalized ice cream gifts that eCreamery made, packed, personally labeled, and shipped right to their door.
eCreamery’s brick-and-mortar ice cream parlor accounted for only 40% of their sales; the rest came from online sales of their personalized ice cream gifts.
Becky and Abby brought personalized samples for the Sharks with four Shark Tank–themed flavors: the Shark Bait, The Cubanero, Delicious Dividends, and InvestMINT Mix.
eCreamery Shark Tank Recap
Becky and Abby came to the Tank looking for $250k for a 33% share in the business. Like any good food entrepreneurs, the eCreamery ladies brought samples which the Sharks thoroughly enjoyed.
eCreamery opened in 2007 and has generated sales of more than $2 million since then.
They were on track to do $750K in 2012, yielding a profit of around $60K. They wanted an investment from the Sharks to build additional production and freezer space to keep up with the growing demand for their products.
Did eCreamery Get a Deal on Shark Tank?
Robert liked the concept but didn’t like that another investor had bought into eCreamery for $600K and owned 70% of the business.
Kevin liked the idea and offered $125K for 25% of the business, but he wanted another Shark to join the deal.
Daymond was out; Robert and Barbara were too. Mark liked the idea but thought other ice cream parlours would imitate the concept and deliver locally for less money, so he was also out.
Kevin wouldn’t invest without another Shark, so he opted out, too.
What Makes eCreamery Unique?
The concept of personalizing a beloved product like ice cream to be utilized as a gifting item made the company a standout in its industry.
eCreamery Shark Tank Update.
Becky and Abby rented additional freezer space in anticipation of the boost in web traffic a Shark Tank appearance brings. They also upped their inventory from the normal 800 pints to over 6,000 pints.
By all accounts, eCreamery did very well after appearing on Shark Tank. They were “flat out” for two solid weeks after appearing on the show. The preceding 2012 holiday season was also good to eCreamery.
eCreamery did such a bang-up job with sales after appearing on Shark Tank that they were featured in an update segment wherein they talked about how sales exploded after the show.
In 2014, Warren Buffett and Paul McCartney stopped by the shop for some ice cream. The founding duo also added an ice cream truck to cater parties and events.
The business continued to grow, both in-store and through e-commerce. In October 2019, the company merged with Omaha-based Carson’s Cookie Fix to offer a wider range of dessert options.
As of July 2025, they are still selling strongly, with annual revenue reaching around $2 million, approximately, if not more. The estimated net worth of eCreamery is $2 million.
Posts about eCreamery on Shark Tank Blog
If you want to learn more details about the product, check out eCreamery.
Where Can You Buy It?
Apart from its many outlets in Omaha, Nebraska, eCreamery products are available on Amazon and their personal website. They have social media accounts on Facebook and Twitter (X).
Quick Summary
- Becky App and Abby Jordan, owners of eCreamery, pitched their personalized ice cream business on Shark Tank.
- They sought $250,000 for a 33% equity stake to expand production and freezer space.
- Despite interest from the Sharks, concerns about existing investors and competition led to no deal being made.
Hungry for more? Check the updates of other businesses that appeared on the same episode!
