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eCreamery – Abby Jordan & Becky App


Shark Tank has another ice cream business pitching the Sharks on September 21, this one is called eCreamery. If you have ever wanted to create your own ice cream flavor, eCreamery may just be what you have been looking for! eCreamery co-founders Abby Jordan and Becky App have been making custom flavored ice cream and gelatto since 2007 and they bring their  successful business into the Shark Tank to appeal to the Shark’s sweet tooths. The ladies even made a custom flavor for Mark Cuban called “The Cubanero,” with premium spicy dark chocolate!

Last season, Brewer’s Cow, the beer infused ice cream, got dropped by the sharks like a poorly scooped cone onto a hot sidewalk. Will eCreamery fare better? The company has been in business since 2007 and has gained praise from a variety of mass media for delivering fresh, unique ice cream. The custom ice cream company has been featured on everything from the Today Show to Oprah and it routinely wows attendees at food shows.

eCreamery’s hook is you create your own flavor and label which allows you to create your very own, personalized ice cream. They sell in packages of four pints for a fairly steep $49.99. Gifting seems to be their main focus and I will have to admit, custom ice cream is a pretty cool gift! There are dozens of themed four packs to choose from a Wedding gift ice cream four pack to the somewhat amusing Break-up four pack featuring “Single is Sweeter, Recent Break Up RX, Everything’s Better with Chocolate, and Love Bites.” The ice cream entrepreneurs have even created a special Shark Tank package in honor of their appearance on the show:

“The Cubanero” – Spicy Dark Chocolate Sorbetto
“Delicious Dividends” – Double Vanilla Ice Cream with Cashew Brittle & Caramel Swirls
“InvestMINT Mix” – Mint Ice Cream with Oreo Cookie Pieces
“Shark Bait” – Sea Salt Caramel Gelato with Chocolate Covered Pretzels

eCreamery Craving

I perused around the eCreamery website while my tummy rumbled- I actually got up and smashed some leftover congo bars into some vanilla ice cream because I was getting an ice cream craving! The site is very professionally constructed and gives a successful impression. The question I always ask when I see a seemingly successful business pitching on Shark tank is, “why?” e Creamery appears to have more than enough media attention and they seem do be doing quite nicely. This is either one of those “publicity stunt” type of pitches where the entrepreneurs are hoping for a spike in sales by appearing on Shark Tank, or they have growth issues and need investment capital to take things to the next level. Another hook could be they want to go national with their brand and need the clout that comes from Shark Tank to have national credibility.

My hunch is Mark Cuban funds this business, hence “the Cubanero” flavor. Cuban has been publicly regretting NOT funding The Original Shrimp Burger since that episode aired and if he sees something of value in this custom ice cream company and the two ladies running it, I am betting he is “in.” I was “out” on the Brewer’s Cow, but eCreamery and their custom flavors have me interested. Give me some Shark Bait Ice Cream and I am definitely “in!”

About Rob Merlino

Entrepreneur, auteur, raconteur. Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and Hot Dogs. A father of five who freelances in a variety of publications, Rob has a stable of websites including Shark Tank Blog, Hot Dog Stories, Rob and more.


  1. Rob, you know we are sworn to absolute secrecy regarding everything about the show but we do have to say you have some VERY keen insights. Thanks for the kind words about our site and business in general. Yes, you need to try the “bait”. Please place your order with code “gratitude” and we’ll take 20% off your order. Place the order before this Wed so you can eat it during Friday’s show!

  2. Anita LaBerge says

    Hi, I watched Shark Tank this evening, one of my ultimate favorite shows, and thought you girls did such a great job presenting your business to them. Very impressed, but disappointed that they didn’t want to invest in you both. I was rooting for you! But it sounds like you both are very smart gals and will do an amazing job expanding without them. I’ll bet after this show, someone else will want to invest with you, good luck and I will keep you in mind when I want to buy a cool gift for someone, who doesn’t love ice cream.

  3. I saw the show and was disappointed no one was willing to give you the back you both deserve. I tried ordering some ice cream and it’s going to take much longer than the advertised two days because of demand. Normally, I would back out of the order, but I’m rooting for the two of you!

    Let me know when my niece will be getting her “Kit’s Coffee Chip”. She had a hockey mishap this weekend, and the paramedic in the ambulance talked to her about ice cream to keep her alert/engaged. This is exactly what the doctor ordered!

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