Emma Cohen and Miles Pepper pitch Final Straw, their collapsible, portable and reusable drinking straw, in episode 1001. They call their product “the greatest advancement in sucking technology – since like forever.” They're capitalizing on the plastic straw ban problem. Americans use over 500 million straws every day and many of them end up in the ocean. Plastic straws are known to kill sea animals, including endangered sea turtles. California banned the sale and use of plastic straws earlier in 2018 and there's a growing awareness of the wastefulness they represent.
Final Straw is a reusable, stainless steel straw with soft tips on each end. The straw folds up into several pieces. It's small enough to fit in a key chain carrier the size of most car key remotes. Each Final Straw comes with a mini squeegee to clean the insides. They're dishwasher safe, too.Cohen and Pepper got Final Straw of the ground with a wildly successful KickStarter campaign that raised over $1.8 million! They list the product as shipping in November, 2018.
The company is taking advantage of a national trend to ban plastic straws and other single use plastic items that pollute our oceans and can harm wildlife. Hardly a day goes by without a story of a dead marine animal dying due to ingesting plastics. Many cities, states, and even companies are eliminating plastic straws from the dining landscape. Environmentalists acknowledge that straws are the tip of the iceberg, but they hope the awareness bans create will lead to larger efforts and behavior change to help curb the over 300 million metric tons of single use plastics dumped yearly world-wide. Final Straw says they want their product to not only reduce plastic waste, but to bring awareness to the “devastating effects of plastic pollution.”
Cohen is no stranger to pollution reduction. In her four years at the Los Alamos National Labs, she was a pollution specialist. The Harvard grad has a degree in environmental management and made it her mission to reduce waste at the labs. Peppers background is in cinematography. While working in that industry, he designed drones that lift heavy objects for the film industry. The pair gathered a team, designed Final Straw and raised money to get it off the ground. They're hoping a Shark will help them take their product global.
Final Straw Company Information
Posts about Final Straw on Shark Tank Blog
Final Straw Shark Tank Recap
Emma and Miles will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and guest Shark Jamie Siminoff. that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Final Straw will be available on Shark Tank Blog once this episode airs.
Final Straw Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Final Straw & Emma Cohen and Miles Pepper as more details become available.