Fire Fighter1 Shark Tank Update – Shark Tank Season 14
Bianca Wittenberg seeks a Shark’s help to scale Fire Fighter1, a pool-powered emergency fire hose, on Shark Tank. She secured a deal with two of the Sharks.
Bianca Wittenberg pitches Fire Fighter1, her emergency fire hose that connects to a pool pump, in Shark Tank Season 14 Episode 8.
Check out other Shark Tank Season 14 Episodes.
About Fire Fighter1
| Category | Details |
|---|---|
| Business Name | Fire Fighter1 |
| Founder | Bianca Wittenberg |
| Industry | Fire Safety Equipment |
| Product | An emergency fire hose that connects to a pool pump |
| Deal Status | Deal secured with Mark and Lori |
| Investment Asked | $150,000 for 15% equity |
| Deal Outcome | $150,000 for 25% equity |
| Valuation | $1 million (at the time of pitch) |
Wittenberg has been in the real estate business since 2010, and she opened her own brokerage in 2017. That’s also when she started developing Fire Fighter1.
As a resident of an area that sees frequent wildfires, she knows how quickly they spread, and time is of the essence when encountering a spreading fire. Her device is a hose that connects to your pool pump, allowing access to thousands of gallons of water quickly.
Homeowners can use the hose to stop embers from burning the roof until real firefighters arrive. In a rapidly spreading fire, this could be a savior against catastrophic loss.
The hose attaches to your pool pump with a simple PVC diverter. In case of a fire, switch the diverter to direct water to your Fire Fighter1 hose, turn on the pool pump, and pull the hose out of its storage box to start spraying the fire.
There’s a high-pressure nozzle on each hose to ensure maximum pressure. There are 100 and 50-foot hose options. The 100-foot hose is $479, and the 50-foot option is $369.
Bianca likely wants a Shark’s help getting more attention for her product.
Video
Fire Fighter1 Shark Tank Recap
Bianca enters the Shark Tank seeking $150,000 for 15% equity in her company. She asks how many of the Sharks know somebody who’s had a fire, been evacuated, or had a fire scare themselves. Wildfires are becoming more common in many parts of the country.
As a homeowner, you could evacuate, hope the fire department has enough resources to protect your property, or you could grab a garden hose, spray the roof and perimeter, and hope for the best.
Bianca’s father saw people spraying their homes with a garden hose on the news for years. He knew there had to be a better way. Many homes had pools, and he thought about getting fast access to pool water, and Fire Fighter1 was born.
It’s the first affordable tool that allows homeowners to quickly access 25,000 gallons of pool water. If there’s a fire, grab the hose, connect the adapter to your pool pump, grab the nozzle, and turn on the pump.
In 30 seconds, you can be spraying pool water up to 40 feet. A video plays of a woman spraying a 35-foot roof. The roof in the video can be saturated entirely in just 7 minutes.
She wants to continue to build the Fire Fighter1 legacy for her dad.
Safety First
Bianca tells Kevin that if you’ve been instructed to evacuate, you do it. This tool helps spray roofs to protect them from burning embers, which can travel over a mile.
It can also help with a small fire, which can be put out before it spreads. She sells the hose with the adapter. Pools already have the pump.
The 50-foot unit sells for $499 and costs $124 to build. She only builds 25-30 units at a time, but with increased production, she can increase her margins. The 100-foot unit costs $399 and costs $200 to make.
She lives in southern California, where there are yearly fires. Her dad looked at the pool and wanted to be able to access that water.
There are pumps where users can buy a separate pump and submerge it in the pool, but they’re expensive. Her dad came up with the idea when she was a kid. Unfortunately, he passed in 2017, and Bianca decided to redevelop it.
Lori asks if a fireman can use the tool to help do their job, and Bianca says her goal is that fire departments would know which homes have this so they can use it.
Sales and Pricing Details
Bianca launched her business in February 2022 and has $22,000 in sales; she’s sold 49 units. She has been partnering with pool companies because they already have a relationship with customers.
The pool company gets a 20% commission on a sale. If a pool store buys for inventory, she cuts the price by 25%-30% depending on the number of units they buy.
Did Fire Fighter1 Get a Deal on Shark Tank?
Daniel says he loves the idea of helping people stay safe, but he doesn’t see where he can add value; he’s out. Kevin thinks it’s too early; he feels like he could make “hundreds of dollars;” he’s out.
Daymond thinks a lot of people need this, but he wouldn’t be able to help; he’s out. Lori believes the product requires a lot of “mouthpieces”. She asks Mark to go in with her.
Mark asks if she’s patient because it’s going to take time to get the word out. Lori and Mark offer $150,000 for 25%. Bianca counters with 20% and Lori says no. Bianca then accepts their original offer.
Fire Fighter1 Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. On show night, Lori Tweeted:
“So important to support products that help save the world! #SharkTank
@ABCSharkTank”
Sales for the product doubled in the days following the initial air date. The first rerun of this episode occurs in February 2023, less than two months after the original air date.
At that time, there was no evidence that the deal with Lori and Mark had closed. Ultimately, the deal with Mark and Lori did not close.
After airing, pool and fire safety professionals expressed concern about the product, claiming it can’t produce enough flow to be effective and that it would give homeowners a false sense of security. As of July 2024, lifetime sales are over $100,000.
As of 2025, the estimated net worth of Fire Fighter1 is between $600,000 and $800,000.
Note: Fire Fighter1 provides fast access to pool water for defensive spraying. But, fire safety professionals have expressed concerns about whether typical pool pumps deliver enough water pressure and volume to meaningfully suppress fires.
Posts about Fire Fighter1 on Shark Tank Blog
Read more details about Fire Fighter 1.
Where Can You Buy It?
Fire Fighter1 products are available for purchase on their official website and on Amazon. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Bianca Wittenberg pitches Fire Fighter1, an emergency fire hose that connects to a pool pump, seeking $150,000 for 15% equity on Shark Tank.
- The product allows homeowners to quickly access thousands of gallons of pool water to help protect their property during wildfires.
- Despite interest, concerns arose about the product’s effectiveness, leading to a deal with Mark Cuban and Lori Greiner for $150,000 for 25% equity, which ultimately did not close.
Curious to know about other businesses that appeared on the same episode? Check out their business updates!
