FitFighter Shark Tank Update – Shark Tank Season 12
Sarah Apgar presented FitFighter, fire hose-based training weights, on Shark Tank Season 12. She secured a deal with one of the Sharks!
Sarah Apgar hopes to snag a Shark for FitFighter, her fire hose training weights that mimic firefighter training, in Shark Tank Season 12 Episode 5. Apgar spent two years in the Army as a marketing and business development analyst for the Army Corps of Engineers.
When she got out, she joined the volunteer fire department in Huntington, NY to get exposure to the camaraderie she missed in the army.
Check out other Shark Tank Season 12 Episodes.
About FitFighter
| Category | Details |
|---|---|
| Business Name | FitFighter |
| Founder | Sarah Apgar |
| Industry | Fitness Equipment & Training |
| Product | Fire hose-based training weights and an app for first responders and the public |
| Deal Status | Deal secured with Daniel |
| Investment Asked | $250,000 for 15% equity |
| Deal Outcome | $250,000 for 25% equity |
| Valuation | $1.67 million |
Fit Fighter is a series of free weights made from repurposed firefighter hose and steel pellets. The weights, coupled with the training app, comprise a rigorous training regimen modeled after Sarah’s training as a firefighter. The FDNY Fire Training Academy and San Diego Fire-Rescue Academy use her program and weights.
Once she gained acceptance from the firefighting community, she decided to make her products and training available to the general public.
Prices for the actual FitFighter Steel Hoses vary from $65 to $205, depending on size, weight, and number of weights in a set.
Sarah also certifies instructors and has a deal to distribute through Sorinex, a leading gym equipment manufacturer. A portion of every sale goes to the Stephen Siller Tunnel to Tower Foundation, which helps wounded veterans, first responders, and their families. Sarah wants to grow her training business and sell a lot of weights. Will a Shark see this as a good fit?
Posts about FitFighter on Shark Tank Blog
Fit Fighter – Fire Fighter Inspired Weights
FitFighter Shark Tank Recap
Sarah enters seeking $250,000 for 15% of her business. She explains how she wants to sell to the military, firehouses, and other first responders. She’s also developed an app that provides exercise routines. There’s a free version and a paid version with more exercises.
Did FitFighter Get a Deal on Shark Tank?
While the other Sharks opted out of investing due to Sarah’s lack of focus, Guest Shark Daniel Lubetzsky made an offer of $250,000 for 25%. Sarah accepted.
The deal with Daniel did close, and the company is listed on his website.
FitFighter Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The business gets an update segment in Shark Tank Season 12 Episode 15, where we’ll see how it has pivoted during the continuing pandemic.
In the update, Sarah says she did $250,000 in sales in the week following the initial air date. In three months, she did $900,000 in sales. She put together an online training platform to respond to the pandemic.
Daniel also helped get the product into Dick’s Sporting Goods resulting in $250,000 in purchase orders. Sarah also donated $10,000 to Tunnels to Towers, and Daniel matched it. As of July 2021, annual revenue is $900,000 – $1 million.
On June 6, 2022, the company raised $2.5 million in seed round investments. Shortly thereafter, it rebranded to SloMo (short for the School of Loaded Movement).
In addition to the products formerly known as FitFighter, SloMo offers curriculum and training for first responders, schools, and individuals. Courses are delivered via streaming technology and require a subscription. Annual revenue at this time is a little over $1 million.
The estimated net worth of FitFighter is between $1 million and $4 million.
Where Can You Buy It?
FitFighter products are available for purchase on their official website and on Amazon. Check out their social media for more recent updates: Facebook and Twitter.
Quick Summary
- Sarah Apgar pitches FitFighter, seeking $250,000 for 15% equity, and closes a deal with Daniel Lubetzky for 25%.
- FitFighter’s fire hose-based training weights and app are used by the FDNY and San Diego Fire-Rescue Academy, and they are expanding into the general public market.
- Following the Shark Tank appearance, FitFighter reached $900,000 in sales in three months, partnered with Dick’s Sporting Goods, and later rebranded to SloMo.
View the updates of other businesses featured in the same episode.
