GOAT Pet Speaker Shark Tank Update – Shark Tank Season 9
GOAT Pet Speaker let pets ‘talk’ and take selfies. Michelle landed a deal on Shark Tank. But did the product live up to its hype?
Highlights
- GOAT Pet Speaker is a Bluetooth-enabled, collar-clippable speaker that lets pets “speak,” play music, and even take selfies through a connected app.
- Founder Michelle Winowich asked for $499,000 for 9% equity on Shark Tank Season 9 and landed a deal with Robert Herjavec — though it never closed.
- As of 2025, the business appears to have shut down, with the website offline, products unavailable, and the founder shifting focus to a new consultancy venture.
Michelle Winowich wanted the Sharks to invest in her GOAT (Greatest of all time) pet speaker when she pitched the product in season 9. The speaker is just one of the products Winowich sells on her GOAT Pet Products website. She started to bring customers “the Greatest Of All time pet products for the best price!” The speaker is what she was pitching on the show. According to her, it was a hit with pet lovers everywhere.
Each speaker (they have them for dogs, cats, and birds) is a small, pet-shaped Bluetooth-enabled device. You can clip it to your dog’s collar. With the accompanying app, you can stream soothing music to your pet. There’s also a selfie feature for snapping doggy selfies and a dog (or cat) date organizing calendar in there, too.
The most popular (and funny) feature lets pet owners upload a “voice” for their pet into the speaker. You can record as many responses in the “voice” as you want, and the speaker will answer you when you ask questions.
Each GOAT Pet Speaker costs $44.95. As of October 2017, they’re available at every PetSmart in the USA and Canada. Did a Shark help with that?
About GOAT Pet Speaker
| Category | Details |
| Founder | Michelle Winowich |
| Product Type | Smart devices for pets |
| Funding (Pre-Shark Tank) | $260,000 |
| Investment Asked | $499,000 |
| Equity Offered | 9% |
Video
GOAT Pet Speaker Pitch
Michelle entered the Tank with her dog wearing a Snow White costume. She was seeking $499,000 for 9%. She gave her pitch and even played some music from the speaker around her dog’s neck. When she was finished, she handed out samples.
She’s sold over 2 million units in the last six months. She was at a Pet Expo, and PetSmart people saw her. They approached her and wanted exclusivity for six months – that’s how she sold all those units.
They cost $5 to make – packaging included – and sell for $24.99. The Sharks express concern over repeat orders and the lack of sales data.
Founding backstory
Before launching G.O.A.T. Pet Products, Michelle Winowich had spent many years in the pet industry. Because of her experience working in sales and product development, she gained a deep understanding of both market gaps and the emotional connection people share with their pets.
Inspired by that bond — and by a growing demand for smart, lifestyle-focused pet accessories — she set out to create something both functional and fun.
Michelle didn’t just want to sell another gadget; she wanted to build a brand that celebrated pets as part of the family. That idea became the foundation of G.O.A.T., an acronym for “Greatest of All Time”. It is a playful nod to her goal of offering the best pet products available. The company began with a variety of innovative pet accessories, but the real breakthrough came with the idea of giving pets a “voice.”
Driven by a mix of love for animals and an entrepreneurial spark, Michelle developed the G.O.A.T. Pet Speaker to make that idea a reality. The speaker was not only clever and tech-enabled but also filled a unique emotional niche. That allows pet owners to feel more connected to their furry friends than ever before.
Read more posts about Greatest of All-Time Pet Speaker on the Shark Tank Blog.
What Makes the GOAT Pet Speaker Unique?
The GOAT Pet Speaker is a small, lightweight Bluetooth speaker. It is designed specifically for pets. It comes in fun, animal-themed shapes and is compatible with a range of collars. That makes it easy to carry during walks, playtime, or travel. The speaker pairs with a mobile app that enhances the user experience with pet-focused features.
Built with durability in mind, the speaker is rechargeable and includes a built-in clip for easy attachment. It was originally available in different colors and styles to suit various pet personalities.
Once connected via Bluetooth to a smartphone, the GOAT Pet Speaker integrates with the GOAT Pet App. Users can stream music through the speaker to calm or entertain their pets. One standout feature allows owners to pre-record messages in a custom “pet voice,” which the speaker plays back in response to commands or questions.
The app also includes extra features like a calendar for pet events, a selfie function to take pictures with pets, and status updates for sharing on social media. It turns a standard walk or outing into an interactive experience for both pet and owner.
Did GOAT Pet Speaker Get a Deal on Shark Tank?
Mark had said he hated the pet industry and was the first Shark to go out. Kevin followed quickly after. Lori thought it was too risky and bowed out as well. Daymond mentioned that, for things to work, he’d need an aggressive offer, so he was out too.
That left Robert, who actually liked the speakers. He made what he called an aggressive offer: $499,000 for 33.3% equity. She tried to counter with 20%, but Robert wouldn’t budge. After giving it some thought, she accepted his offer.
What Happened to GOAT Pet Speaker After Shark Tank?
The deal with Robert never closed. The products continued to sell on Amazon, and she introduced some new items to her line.
At one point, she carried organic dog shampoo and conditioner, as well as GOAT Milk Dog Treats — a portion of the proceeds from which benefited Americans with disabilities. During the 2020 COVID-19 pandemic, the company also sold PPE and sanitizing wipes wholesale.
As of June 2022, the business had stopped posting on social media. The website was down, and the products were listed as “currently unavailable” on Amazon. Michelle still listed the business as “open” on her LinkedIn page for some time. Later, she indicated she closed it in August 2022.
She has since launched GOAT Consultants, a personal development and global sourcing consultancy. As of 2025, G.O.A.T. Pet Products appears to be no longer operational.
Where Can You Buy It?
The products are still available on Amazon. But their website is no longer in service. You can check out their Facebook page or their Twitter handle for more updates.
Quick Summary
- Michelle Winowich pitched GOAT Pet Products to the Sharks, hoping to secure a deal.
- Pet Products is a company that aims to create innovative and fun products for pet owners to connect with their animals.
- The entrepreneur successfully secured a deal with Robert.
FAQs
- Is GOAT Pet Speaker still in business?
No, as of 2025, GOAT Pet Products appears to be out of business. The website is down, products are unavailable, and the founder has moved on to another venture. - What does the GOAT Pet Speaker do?
The GOAT Pet Speaker is a Bluetooth speaker that clips onto your pet’s collar. It lets owners play music, use a custom “pet voice” feature, and take pet selfies using a connected app. - Did GOAT Pet Products get a deal on Shark Tank?
Michelle Winowich pitched the product on Shark Tank and got a deal with Robert Herjavec on the show, but the deal never closed after filming.
