G.O.A.T. Pet Speaker Shark Tank Update – Shark Tank Season 9
G.O.A.T. Pet Speaker lets pets ‘talk’ and take selfies. Michelle landed a deal on Shark Tank. But did the product live up to its hype?
Michelle Winowich pitched her product, G.O.A.T. (Greatest of All Time) pet speaker, in Shark Tank Season 9 Episode 16 to the Sharks in hopes of securing an investment.
About G.O.A.T. Pet Speaker
| Category | Details |
|---|---|
| Business Name | G.O.A.T. Pet Speaker |
| Founder | Michelle Winowich |
| Industry | Smart Pet Accessories |
| Product | Smart devices for pets |
| Investment Asked | $499,000 for 9% equity |
| Deal Status | Deal secured with Robert Herjavec |
| Deal Outcome | $499,000 for 33% equity |
| Funding (Pre-Shark Tank) | $260,000 |
The speaker is just one of the products Winowich sells on her G.O.A.T. Pet Products website. She began attracting customers with the slogan, “The Greatest of All Time pet products for the best price!” The speaker is what she was pitching on the show. According to her, it was a hit with pet lovers everywhere.
Each speaker (available for dogs, cats, and birds) was a small, pet-shaped, Bluetooth-enabled device. You can clip it to your dog’s collar. With the accompanying app, you can stream soothing music to your pet. There’s also a selfie feature for snapping doggy selfies and a dog (or cat) date organizing calendar in there, too.
The most popular (and funny) feature lets pet owners upload a “voice” for their pet into the speaker. You can record as many responses in the “voice” as you want, and the speaker will answer you when you ask questions.
As of October 2017, they were available at many PetSmart stores in the USA and Canada. Did a Shark help with that?
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G.O.A.T. Pet Speaker Shark Tank Pitch
Michelle entered the Tank with her dog wearing a Snow White costume. She was seeking $499,000 for 9% stake. She gave her pitch and even played some music from the speaker around her dog’s neck. When she was finished, she handed out samples.
She said she had sold over 2 million units in the six months leading up to the pitch. She was at a Pet Expo, and PetSmart people saw her. They approached her and wanted exclusivity for six months – that’s how she sold all those units.
They cost $5 to produce, including packaging, and sold for $24.99. The Sharks express concern over repeat orders and the lack of sales data.
Founding Backstory
Before launching G.O.A.T. Pet Products, Michelle Winowich had spent many years in the pet industry. Because of her experience in sales and product development, she developed a deep understanding of both market gaps and the emotional connection people have with their pets.
Inspired by that bond and by a growing demand for smart, lifestyle-focused pet accessories, she set out to create something both functional and fun.
Michelle didn’t just want to sell another gadget; she wanted to build a brand that celebrated pets as part of the family. That idea became the foundation of G.O.A.T., an acronym for “Greatest of All Time”. It is a playful nod to her goal of offering the best pet products available.
The company began with a variety of innovative pet accessories, but the real breakthrough came with the idea of giving pets a “voice.”
Driven by a mix of love for animals and an entrepreneurial spark, Michelle developed the G.O.A.T. Pet Speaker to make that idea a reality. The speaker was not only clever and tech-enabled but also filled a unique emotional niche. That allows pet owners to feel more connected to their furry friends than ever before.
Read more posts about Greatest of All-Time Pet Speaker on the Shark Tank Blog.
What Makes the G.O.A.T. Pet Speaker Unique?
The G.O.A.T. Pet Speaker is a small, lightweight Bluetooth speaker. It is designed specifically for pets. It comes in fun, animal-themed shapes and is compatible with a range of collars. That makes it easy to carry during walks, playtime, or travel. The speaker pairs with a mobile app that enhances the user experience with pet-focused features.
Designed for durability, the speaker is rechargeable and includes a built-in clip for easy attachment. It was originally available in different colors and styles to suit various pet personalities.
Once connected via Bluetooth to a smartphone, the G.O.A.T. Pet Speaker integrates with the G.O.A.T. Pet App. Users can stream music through the speaker to calm or entertain their pets. One standout feature allows owners to pre-record messages in a custom “pet voice,” which the speaker plays back in response to commands or questions.
The app also includes additional features such as a calendar for pet events, a selfie function to capture photos with pets, and status updates for sharing on social media. It turns a standard walk or outing into an interactive experience for both pet and owner.
Did the G.O.A.T. Pet Speaker Get a Deal on Shark Tank?
Mark Cuban said he hated the pet industry and was the first Shark to exit. Kevin O’Leary followed quickly after. Lori Greiner thought it was too risky and bowed out as well. Daymond John mentioned that, for things to work, he’d need an aggressive offer, so he was out too.
That left Robert, who actually liked the speakers. He made what he called an aggressive offer: $499,000 for 33.3% equity. She tried to counter with 20%, but Robert wouldn’t budge. After giving it some thought, she accepted his offer.
What Happened to the G.O.A.T. Pet Speaker After Shark Tank?
The deal with Robert Herjavec never closed. For a period after the show, the products continued to sell on Amazon, and she introduced some new items to her line.
At one point, she carried organic dog shampoo and conditioner, as well as G.O.A.T. Milk Dog Treats, a portion of the proceeds from which benefited Americans with disabilities. During the 2020 COVID-19 pandemic, the company also sold PPE and sanitizing wipes wholesale.
As of June 2022, the business had stopped posting on social media. The website was down, and the products were listed as “currently unavailable” on Amazon. Michelle still listed the business as “open” on her LinkedIn page for an extended period. Later, she indicated she closed it in August 2022.
She later launched G.O.A.T. Consultants, a personal development and global sourcing consultancy. As of 2025, G.O.A.T. Pet Products appears to be no longer operational.
Where Can You Buy It?
The products are still listed on Amazon but are currently unavailable for purchase. However, their website is no longer available. You can check out their Facebook page or their Twitter handle for more updates.
Quick Summary
- G.O.A.T. Pet Speaker is a Bluetooth-enabled, collar-clippable speaker that lets pets “speak,” play music, and even take selfies through a connected app.
- Founder Michelle Winowich sought $499,000 for a 9% equity stake on Shark Tank Season 9 and secured a deal with Robert Herjavec, though it never closed.
- As of 2025, the business appears to have shut down, with the website offline, products unavailable, and the founder shifting focus to a new consultancy venture.
Check out other Shark Tank Season 9 Episodes.
Curious to know more about other products that appeared on the same episode? Check out their business updates!
FAQs
1. Is G.O.A.T. Pet Speaker still in business?
No, as of 2025, G.O.A.T. Pet Products appears to be out of business. The website is down, products are unavailable, and the founder has moved on to another venture.
2. What does the G.O.A.T. Pet Speaker do?
The G.O.A.T. Pet Speaker is a Bluetooth speaker that clips onto your pet’s collar. It lets owners play music, use a custom “pet voice” feature, and take pet selfies using a connected app.
3. Did G.O.A.T. Pet Products get a deal on Shark Tank?
Michelle Winowich pitched the product on Shark Tank and secured a deal with Robert Herjavec, but the deal never closed after filming.
