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How to be a Redhead

how to be a redheadAdrienne and Stephanie Vendetti “Rock it Like Redheads” when they pitch How to be a Redhead, their cosmetics designed specifically for redheads, in Shark Tank episode 1512. The sisters are both graduates of the University of Miami’s Herbert Business School and this company is the only “job” they ever had. The inspiration for the business came from their issues they had finding products that complimented their red hair.

In 2011, they started their website to offer advice to red heads about beauty products. That morphed into creating their own line. The sisters use social media like pros to build a community and they stage “Rock it like a Redhead” events. They gained worldwide traction in 2016 with the publication of their book, titled How to be a Redhead.

The sisters offer a wide range of beauty products and even have a quarterly subscription box with seasonally themed products. Their pricing is in line with other premium make-up brands. They also sell redhead themed tee shirts and sweatshirts. The company has sales of about $7 million a year, so it’s unclear what they want from a Shark.

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How to be a Red Head

How to be a Redhead Shark Tank Recap

Adrienne and Stephanie will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Barbara Corcoran that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on How to be a Redhead will be available on Shark Tank Blog once this episode airs.

How to be a Redhead Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on How to be a Redhead & Adrienne and Stephanie Vendetti as more details become available.

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