Brenda Lee Feldman pitches the Sharks on her 12-year-old business, InchBug, that has a new product coming to market. Feldman started the business in 2004 with her InchBug Orbit Labels – a simple, stretch-and-release band that fits snugly around a variety of containers and is easily personalized with a child's name. She created the labels to send with her then 18-month-old daughter to daycare. Most daycare providers want drinks and snacks labeled and this was an easy way to go about it.
She's since expanded to adhesive stickers that can be used on clothing, belongings or on foods as an allergy alert. The stickers can be personalized with a child's name, too. Feldman comes to the Tank with her newest invention: the My Drinky juice box holder. When a juice box is inserted into a My Drink, it can't be squeezed or spilled.
The labels run anywhere from $8-$13 and any product can be personalized with a child's name in your choice of font and colors. The My Drink has yet to come to market, but InchBug also sells training pants, bibs, utensils, swim goggles and more. Feldman likely needs a Shark to help her ramp up production on My Drinky.
Will a Shark inch up close and invest?
InchBug Shark Tank Recap
Brenda Lee will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on InchBug will be available on Shark Tank Blog once this episode airs.
InchBug Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on InchBug and Brenda Lee Feldmanas more details become available.