kidsluv“Juicetrepreneur” Ashi Jelinek hopes the Sharks like KidsLuv, her sugar free, eco-friendly juices for kids that are packed with vitamins, in Shark Tank episode 1118. Ashi first got the idea for Kids Luv while attending her son’s soccer game. She noticed parents watering down juice to give to their kids. That got her looking at the ingredients and she found most juice drinks have a lot of sugar and little nutritional value. That got her thinking – and experimenting.

In 2016, Ashi took the plunge and started her business. She describes KidsLuv as a “juice alternative.” She skips sugar altogether, sweetening with Stevia instead. Each of the four flavors – coconut, mango, guava, and orange peach – are blended with water, coconut water, essential vitamins and minerals, and natural flavors. Ashi puts her juice in Tetra Pak paper containers which are 100% recyclable.

She’s been making the rounds at beverage industry events for the past several years and is just starting to get traction. A sixteen pack costs  $37.99 – almost $2.40 a serving. KidsLuv is available in 21 stores in southern California and 4 stores in the San Francisco area. She also sells the product on Amazon and other online outlets. For a kid’s juice product to be competitive in a market dominated by big players, it needs to be on store shelves. She likely wants a Shark to help her with that.

Company Information

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Posts about KidsLuv on Shark Tank Blog

Kids Luv – Vitamin Enriched Sugar Free Drinks for Kids

KidsLuv Shark Tank Recap

Ashi will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on KidsLuv will be available on Shark Tank Blog once this episode airs.

KidsLuv Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on KidsLuv & Ashi Jelinek as more details become available.

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