Knife Aid

knife aidMikael Soderlindh and Marc Lickfett hope to hone in on a Shark when they pitch Knife Aid, their mail-in knife sharpening service, in Shark Tank episode 1105. Both men have twenty some-odd year careers in online marketing. Lickfett is an 11 year veteran of King and McGaw (formerly EasyArt), which sells art prints and frames online. Soderlindh is also an 11 year veteran at Happy Socks, a Swedish online sock retailer. Both men hail from Sweden but now live in California.

The pair love surfing, so they headquartered Knife Aid in Malibu, CA. This allows them to hit the surf when there’s a lull. The idea for Knife Aid came about from the pair wanting a sustainable business that emphasizes reusing things we already have. Knife sharpening makes the life of a quality knife nearly infinite, but the craft was dying off. They use skilled craftsmen to sharpen their knives. Cooking and prepping with sharp knives is actually safer than using a dull knife. Dull knives cause people to use too much pressure and accounts for many more knife related injuries.

The actual process for sharpening your knives is simple. You order online and receive a knife proof envelope in the mail. Put the knives in the pre-paid envelope and ship it out to California. Once the knives are sharpened, they ship it back. Depending on where you live in the US, the process takes 3-9 days. Four knives cost $49 to sharpen ($12.25 per knife) and the per knife cost goes down with additional knives sharpened. They sharpen any kind of knife: pocket knives, steak knives, cleavers, scissors and more.

The guys know what they’re doing and probably want a Shark to help them expand their marketing. Will a Shark think this is a sharp idea?

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Posts about Knife Aid on Shark Tank Blog

Mail In Knife Sharpening

Knife Aid Shark Tank Recap

Mikael and Marc will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and guest Shark Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Knife Aid will be available on Shark Tank Blog once this episode airs.

Knife Aid Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Knife Aid & Mikael Soderlindh and Marc Lickfett as more details become available.

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