Mosh Shark Tank Update – Shark Tank Season 15
Maria Shriver and her (and Arnold Schwarzenegger’s) son, Patrick Schwarzenegger, pitch Mosh, their plant-based protein bars, in Shark Tank Season 15 Episode 22, the season 15 finale.
About Mosh
| Category | Details |
|---|---|
| Business Name | Mosh |
| Founders | Maria Shriver and Patrick Schwarzenegger |
| Industry | Food Products |
| Product | Brain health-focused Protein Bar |
| Deal Status | Deal secured with Lori Greiner |
| Investment Asked | $500,000 for 2% equity |
| Deal Outcome | $500,000 for a 3.5% equity + 1.5% in advisory shares |
Check out other Shark Tank Season 15 Episodes.
Shriver likes protein bars, but the ones she ate often gave her headaches and upset her stomach. The mother/son team created their protein bars to promote brain health as well. They developed the bars at home during the COVID-19 shutdown.
Promoting brain health is a big part of Mosh’s mission. Maria’s dad passed away from Alzheimer’s disease in 2011 after an 8-year battle with the disease. 1% of the company’s proceeds went to Alzheimer’s research. In addition to Patrick, his siblings Katherine, Christopher, and Christina are involved with the business.
Each bar contains Vitamin B12, Vitamin D3, Lion’s Mane, Ashwagandha, Collagen, Omega 3’s, and collagen. A 12-pack will set you back $35, but you can save 20% if you opt for their subscription. What Maria and Patrick are doing on Shark Tank is beyond me. Maria says it was a “bucket list” item for her son, but they sure don’t need the cash or the ability to “open doors” like most Shark Tank entrepreneurs.
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Mosh Shark Tank Recap
Maria and Patrick enter the Shark Tank and introduce themselves as mother and son. Patrick says, “We’re also business partners.” They say Mosh is a protein bar made specifically for your brain. Each bar is loaded with 12-13 grams of protein and ingredients that support a healthy brain, like Omega-3s, vitamin B-12, vitamin D-3, Lion’s Mane, and Ashwagandha. They’re also non-GMO, gluten-free, high in fiber, and so much more.
They are a delicious, nutritious, and mission-driven company. They give back to Alzheimer’s research, a cause near and dear to them. Maria’s father was diagnosed in 2003 and passed away in 2011. Since 2003, Maria has been trying to find a cure for the disease that has impacted millions of people. They ask the Sharks for $500,000 for a 2% stake in their business.
Samples and Questions
The Sharks dig into their samples. Candace likes the taste and texture of the lemon-flavored bar. All the Sharks are enjoying their samples. Maria says they started with protein bars because she’s a protein bar fanatic. When Maria got involved with Alzheimer’s research 20 years ago, nobody believed lifestyle had anything to do with it.
Now they say up to 50% of cases could be prevented due to lifestyle choices. She says Alzheimer’s disproportionately affects women. That’s why they fund women-based Alzheimer’s research, to find out why. Two-thirds of Alzheimer’s cases are women, and two-thirds of the caregivers are women, so it’s a huge women’s issue.
Kevin questions the $25 million valuation. Patrick says they’ve done $10 million in online sales in two years. This year (2023), they expect $7 million, and next year (2024), they project $11 million. Despite these figures, they aren’t profitable, but Patrick says if they turned off their “marketing machine,” they’d be profitable tomorrow. They’re spending $100,000 a month on marketing.
More Numbers
Each bar costs 93 cents to make, and the average retail price is $2.99. Last month, they made $675,000 in sales. They spent $150,000 on marketing, but they have over 11,000 subscribers. Patrick and Maria run the company together and have five full-time employees. They don’t take salaries, and they put over $1 million of their own money into the company. They raised another $1.5 million from friends and family and $4 million from “other people.”
Candace sees the vision and loves the mission, but she’s struggling with the “staggering valuation.” She wants to know how she’ll see a return as an investor. Patrick says they’ll do over $7 million for the year. They plan to go into retail in a big way, so they’re in the Tank.
Did Mosh Get a Deal on Shark Tank?
Kevin doesn’t think they’re worth $25 million, and he doesn’t like the retail strategy. Getting shelf space is brutal. Maria says they’re in 9 stores testing with their most popular bars and doesn’t agree with Kevin’s retail assessment. Kevin can’t get there; he’s out. Mark loves the mission, but the protein bar space is too competitive; he’s out.
Daymond says they need to do half a billion in sales for him to see a return, and he doesn’t know how long that will take; he’s out. Candace loves the mission but not the protein bar space; she’s out.
Lori loves what they’re doing but has the same challenges as her fellow Sharks. Patrick says they want to be a brain health company. The goal is to have other products. 90% of their customers come to them for the brain health attributes.
Maria’s dad was the smartest person she knew. He started the Peace Corps, the War on Poverty, the Job Corps, Head Start, and a slew of programs that exist to this day. Watching a man with a brain like that, not knowing who she was, made it her mission to understand what was happening in his brain. She wants the world to know about brain health.
Lori says she likes to close deals and open doors. She likes the idea of a brain health company. Lori offers $500,000 for 6%. Patrick counters with 3.5%, and Lori says she’ll do 5%. Patrick counters again with 3.5% plus 1% in advisory shares. Lori says they’re off by half a percent, and she’s worth it. Patrick asks if she’ll go up on the cash. Lori stands firm, and they accept her deal.
Mosh Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Maria and Patrick took a lot of heat after the show aired, as did the show’s producers. After all, they come from a wealthy background.
One Reddit participant said, “They may very well have a viable and beneficial product, but a celebrity family with a TON of money and connections taking up time on what is, in theory, a show that gives resources to small business owners who need a leg up just feels soooo tone-deaf and selfish.” Another fan tweeted, “I genuinely want to know why Patrick Schwarzenegger went on #SharkTank asking for $500,000 when his dad has a net worth of $450 million.”
In 2023, Mosh raised $3 million in a Series A round to support national retail expansion. The brand is available in stores like Erewhon and Sprouts.
In early July 2024, the company revamped its packaging to stand out better on store shelves. They also added the nootropic Cognizin for attention and focus support. By the end of 2024, Mosh had reached $12 million in sales.
According to a company press release, Cognizin “is a clinically studied and branded form of citicoline, a natural substance made endogenously in the body and particularly vital to brain health.” Though not publicly disclosed, Mosh’s estimated net worth is 19.72 million in 2025.
The Shark Tank Blog will follow up on Mosh & Maria Shriver and Patrick Schwarzenegger as more details become available.
Where Can You Buy It?
Mosh protein bars are available directly on their official website, with options like a 20% off subscription. They are available on Amazon and in select supermarkets, health food shops, coffee stores, and other retailers nationwide. Check out their social media pages for more updates: Facebook and Instagram.
Quick Summary
- Mosh appeared on Shark Tank Season 15, Episode 22 with their product, protein bars.
- They walked in valuing the brand at $25 million and secured a deal with Lori for $500,000, which involved 3.5% equity + 1.5% advisory shares.
- In 2023, Mosh raised $3 million in a Series A round. Later, it expanded into retail, with sales reaching $12 million by the end of 2024.
Interested in the other businesses that appeared on Shark Tank Season 15 Episode 22? Check out the business updates!
