Samantha Coxe pitches Flaus, her sustainably made electric flosser, in Shark Tank episode 1522, the Season 15 Finale. Coxe, who was in mergers and acquisitions at the law firm of Skadden Arps before she quit to work on Flaus full time, is a big proponent of electric toothbrushes. The problem was, she never flossed. She wanted to create something that could floss teeth the way an electric toothbrush worked.
While still working full time, she made hundreds of 3D printed prototypes – this was mostly during the Covid-19 pandemic. When she completed a successful IndieGoGo Campaign that raised $270,611 in June of 2021, she quit her job to work on Flaus full time. They shipped completed products to backers in August 2022. On top of the IndieGoGo money, she’s raised another $3.3 million.
As for the flosser, Time Magazine dubbed it one of the best inventions of 2023. The floss heads are made from biodegradable and compostable plastic so they won’t hurt the environent. It creates 18,000 sonic vibrations per minute and moves the floss side-to-side. Studies show electric flossers are better than manual flossing. Flaus is cordless, portable and charges in a USB port. It will set you back $119 and it comes with 45 recyclable floss heads. Replacement heads cost $19 for a pack of 90. If you want to buy Flaus for $99, simply subscribe and they’ll automatically ship 90 replacement heads every 90 days. Coxe likely wants a Shark to help her scale quickly.
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Posts about Flaus on Shark Tank Blog
Flaus Shark Tank Recap
Samantha will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Guest Shark Candace Nelson that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Flaus will be available on Shark Tank Blog once this episode airs.
Flaus Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Flaus & Samantha Coxe as more details become available.
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