Never Have I Ever Shark Tank Update – Shark Tank Season 17
From blank nails to wearable art in minutes in Shark Tank Season 17, can this creative beauty brand paint a winning deal?
Getting your nails done can cost a lot of money. Take up a lot of time. For many people, it seems hard to make their nails look nice in just a few minutes. Susana, an artist from New York City, went on Shark Tank Season 17 to fix this problem with Never Have I Ever.
Never Have I Ever is a beauty brand that makes press-on nails. She wanted $150,000 in exchange for 8% of her company, which turns nails into art that anyone can wear anytime, anywhere.
About Never Have I Ever
| Category | Details |
| Business Name | Never Have I Ever |
| Founder | Susana (New York City, NY) |
| Industry | Beauty & Lifestyle |
| Product | Artist-designed press-on nails |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $150,000 for 8% equity |
| Deal Status | Deal Secured |
| Deal Outcome | $150,000 for 10% equity + $0.50 royalty per unit until $450,000 is paid |
| Valuation | <$1.5 Million (deal-based) |
Susana grew up in New York City. She was the kid who wasn’t great at math or music but loved drawing and painting. Susana valued expressing ideas in pictures.
Her passion for art led her to Parsons School of Design. She got a scholarship to study product design. This creative background helped her create Never Have I Ever. She mixed art and beauty into one product. This product shows who you are.
Never Have I Ever makes press-on nails. Real artists design them. They turn a beauty product into a collectible art piece.
These nails are expressions. You can wear them anytime. You don’t need to go to a salon.
Each set costs between $18 and $20. It costs $2 to $3 to make. The artists get 5% of the money from each box sold. This helps artists. It also gives customers designs.
The product offers a cheap way to achieve stylish nails. It also connects them to art and culture.
Never Have I Ever Shark Tank Pitch
Susana walked into the Tank. She said her brand was an easy way to make yourself look beautiful. When she finished the pitch, she said, “I think I just nailed it.” The Sharks seemed to like what she had to say. They even tried on the press-on nails.
Robert Herjavec wanted to know about companies that do the same thing. He said that you can already buy press-on nails. Susana said that what makes her brand special is that she works with artists to create the designs. She said her brand is the one to do this, rather than just using the same styles everyone else uses.
Kevin O’Leary quickly moved to the numbers, asking about margins and artist payouts. Susana explained the 5% royalty structure and strong unit economics, showing healthy margins on each box sold.
Daniel Lubetzky raised concerns about financial clarity. Susana said that they made a total of $900,000 in sales so far. They also have $600,000 owed to them. Susana thinks they will make $1.6 million from upcoming sales. Daniel Lubetsky pointed out that high receivables could be risky, explaining that unpaid retailer balances can hurt a growing business.
Lori Greiner wanted to talk about how the brand is doing in stores. She said she already has her products in more than 200 Urban Outfitters stores and also in 200 Pacsun stores.
Susana said that selling her products to stores was a big part of her plan. This helped the brand get bigger fast.
What Makes Never Have I Ever Unique?
Never Have I Ever stands out by blending creativity with convenience, turning a simple beauty product into something more expressive and collectible.
- Designs created by real artists, with royalties paid on every sale.
- Salon-quality nails at a fraction of the cost and time.
- Early success with major retailers like Urban Outfitters and Pacsun.
Did Never Have I Ever Get a Deal on Shark Tank?
The deal discussion quickly became competitive. Kevin O’Leary liked the presentation but felt the business was not structured tightly enough for him and initially stepped out. Daniel Lubetzky followed, citing a lack of clarity in the financials and concerns about receivables.
Fawn Weaver thought Susana was really creative. She did not like to spend her money on that kind of product, however.
Lori Greiner loved the product. She knew many people would buy it, but she decided it was not the right investment for her.
Robert Herjavec thought the product would be popular in the media. He offered Susana $150,000 for 25% of her company. Susana said no to that. And offered him a different deal, where he would get 10% of her company and a royalty of $0.50 per unit sold, until it capped at $150,000
Kevin O’Leary heard about this deal, and he wanted in, so he offered Susana $150,000 for a 10% stake in her company and a $0.50 royalty per unit sold until $450,000 is paid.
Robert Herjavec did not like the offer. He offered Susana $150,000 for a 20% stake. She countered Kevin O’Leary’s offer to double the royalty deal, but he declined, and Robert Herjavec told her he’s out.
With no other options left, Susana accepted Kevin O’Leary’s offer, securing a deal that combined equity with a royalty structure.
Never Have I Ever Shark Tank Update
After the show, Never Have I Ever became popular with young people who care about style. The fact that Never Have I Ever has many products in stores and works with artists has helped it prepare for growth by selling to other stores and directly to consumers.
The big problem is making sure it has the money and gets paid on time as it gets bigger. With Kevin O’Leary’s help and funding, the business had the opportunity to improve its financial position and expand its reach.
Where Can You Buy It?
Never Have I Ever press-on nails are available through major retail stores like Urban Outfitters and Pacsun, as well as on the brand’s official website.
Customers can explore different artist collections and purchase designs that match their personal style through their Instagram and Facebook.
Quick Summary
- Never Have I Ever offers artist-designed press-on nails that combine beauty with creative expression.
- Susana secured a deal with Kevin O’Leary for $150,000 in exchange for 10% equity plus a royalty.
- Strong retail partnerships and unique artist collaborations position the brand for future growth.
Curious about other businesses from Shark Tank Season 17? Explore more founder stories and deals to see which ideas made waves and which ones missed the mark.
