Oat Haus Shark Tank Update – Shark Tank Season 13
Sharks get presented with a nut-free granola butter, Oat Haus. It is suitable for all gut types, but will they be kind enough to further spread it?
Ari Schraer, Eric Katz, and Ali Bonar hope to spread the wealth with a Shark when they pitch Oat Haus, their “granola butter” spreads, in Shark Tank Season 13 Episode 3.
Check out more Shark Tank Season 13 Episodes.
About Oat Haus
| Category | Details |
|---|---|
| Business Name | Oat Haus |
| Founders | Eric Katz, Ali Bonar, Ari Schraer |
| Industry | Food/Beverages |
| Product | Nut-Free Granola Butter |
| Deal Status | No Deal |
| Investment Asked | $375,000 for 5% Equity |
The idea for Granola butter came to Ali after an intolerance to nuts. She was a nutrition major, but “information overload” from her studies at UC Berkeley caused her to struggle with an eating disorder for nearly 10 years.
The original company was called Kween & Co., which is now the name of the manufacturing facility. She started making granola butter as a side hustle while working at a health care tech company in San Francisco, and it quickly took off. Ali moved operations to Warminster, PA, due to high rents in California, and rebranded to Oat Haus in July 2021.
Coming to the product, the butters come in 6 flavors, i.e, original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice.
One 12-ounce jar costs $13.95 on the company website, less if you buy a four-pack, and even less if you subscribe. They’re made with gluten-free oats, flax, olive oil, maple syrup, coconut oil, salt, and whatever other flavorings required for the individual flavors.
You can find Oat Haus in selected Whole Foods, Thrive Markets, Baron’s, Pressed, Harmons, Erewhon, Central Market, and Amazon. She likely wants a Shark’s help scaling production to expand her grocery store presence.
Oat Haus Shark Tank Recap
Ari, Eric, and Ali entered seeking $375,000 for 5% of their company. The Sharks tasted their samples and liked the spreads, although Mr. Wonderful thought it was too drizzly.
The founding trio shared more about themselves. Eric and Ali had been dating for 8 years, and Eric and Ari were childhood friends.
Ali explained her eating disorders, which included bulimia and anorexia. She eventually got help, and when she reintroduced nuts to her diet, her gut couldn’t take it, so she started making granola butter.
They launched in March 2018 and did $156,000 in sales. In 2019, sales were $435,000; in 2020, sales were $1.2 million, and they were on track to do $2.5 million for 2021. Other investors had given them $600,000.
Coming to the product, each jar cost $3.25 to make and sold for $9–$12 online. They sold the jars to distributors for $5.50, and they ended up on store shelves for $8.99–$11.99.
What Makes Oat Haus Unique?
The food supplier offers the world’s first granola-based spread, which suits the special dietary needs of a big consumer base in the modern world.
Did Oat Haus Get a Deal on Shark Tank?
Mark didn’t see how they’d stand out next to all the other butters, so he was out. Barbara didn’t see what she could do for them, so she was out too. Kevin didn’t like the consistency, so he was out.
Lori loved the product, but the business wasn’t for her, so she was out. Daniel was turned off by the talk about exits, so he was out. The final verdict was that of a no Shark Tank deal.
Oat Haus Shark Tank Update
In an interview a week after the show, Ali said they had a “steady influx” of orders. Once the dust from a Shark Tank appearance settled, sales increased by 300% in the weeks following the original air date.
In November 2021, they brought in actress Jameela Jamil, from the TV comedy series “The Good Place” and her online community, I Weigh, as an investor. They closed out 2021 with $2.5 million in sales. As of August 2022, they had reached around $3 million in revenue for the year.
By November 2023, they relocated to a 45,000 square foot facility in Brooklyn Heights, Ohio – a suburb of Cleveland. In July 2024, they had their products in over 2000 stores, including Target, Fresh Market, Sprouts, and Whole Foods, among many others.
In 2025, annual revenue is north of $4 million and growing, and the net worth stands around $7.5 million approximately.
Posts about Oat Haus on Shark Tank Blog
Shark Tank Blog has provided more information on Oat Haus Granola Butter.
Where Can You Buy It?
The product is up for grabs on Amazon, and they also have their own website with a colorful and quirky UI. Their social media pages on Facebook and Instagram are pretty active as well.
Quick Summary
- Oat Haus, formerly known as Kween & Co, specializes in nut-free granola butter, inspired by co-founder Ali Bonar’s personal journey with food intolerances and eating disorders.
- Seeking $375,000 for 5% equity, the founders pitched their product, which comes in six flavors and is priced at $13.95 per 12-ounce jar, with strong sales projections and investor backing.
- Despite the Sharks’ initial interest, no deal was made. Still, the company experienced a 300% increase in sales post-show and secured additional investments, leading to significant growth and expansion into major retail stores.
Oat Haus did not lure in a Shark. Check out the updates of more businesses from the same episode.
