plutoKevin Li and Susana Saeliu seek an investor for Pluto, their customizable pillow company, in Shark Tank  episode  1221. The Genesis of the company came when Susana had a particularly stiff neck one morning. She went searching for the perfect pillow and simply couldn’t find one. She noticed how the mattress industry had been disrupted, but pillows were still sold the same way.

Susana enlisted Li and they started their business in 2018. They interviewed sleep experts, consumers and physical therapists to get the design right. Susana, who had previous connections to a large pillow manufacturer, also sourced the finest pillow components. The secret sauce for Pluto Pillows is their patented algorithm that customizes each pillow they sell to each customer’s needs and wants. They use a series of questions to craft a pillow for you. For instance, if you “sleep hot,” they’ll incorporate cooling gel fiber in your pillow.

Pillows cost $95 for a queen size and $115 for a king. They have a 100 night return policy too. Susana told Living Cozy the “pillows are also a hybrid-design, with a supportive, high-grade CertiPUR-US inner core, encased within an outer plush pillow, both unique to your individual sleep profile.”  Each pillow is made by hand according to the specs provided by the consumer. They likely want a Shark to help them grow the business quickly.

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Posts about Pluto on Shark Tank Blog

The Pluto Pillow – Custom Pillows

Pluto Shark Tank Recap

Kevin and Susana will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and recurring Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Pluto will be available on Shark Tank Blog once this episode airs.

Pluto Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Pluto & Kevin Li and Susana Saeliu as more details become available.

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