StretchlaceJamie and David Montz seek to tie up a deal for StretchLace, their elastic shoelaces, in Shark Tank episode 1221. Jamie started the business in 2015 because she was sick of tying her kids’ shoes. The elastic laces turn any shoe into a slip on. They look like regular laces, they just stretch. When she first started the company, she was still working in eCommerce. Jamie was actually a Director of eCommerce at Amazon for a year and a half before quitting to run her business full time in July, 2019.

The product is popular with people with special needs, athletes and senior citizens. With StretchLace, athletes don’t have to worry about swelling feet. Seniors suffering from arthritis, neuropathy or diabetes will find it a little less uncomfortable with elastic laces. Those with physical impairments find it easier to just slip their shoes on than tying them. Most kids can’t master the fine motor skills to tie shoes until age 5 or 6. Stretchlaces  lets parents avoid a lot of time tying shoes.

The laces come in round or flat styles and come in a couple dozen colors. They’re packed and shipped in 100% recycled paper, printed with water based inks AND are 100% recyclable, biodegradable, and compostable. A pair of Stretchlaces costs $9.99. They’re available on the company website and on Amazon. The Montz’s likely want a Shark to help grow the business.

Company Information

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Posts about StretchLace on Shark Tank Blog

The Original Stretch Lace – Elastic Shoelaces

StretchLace Shark Tank Recap

Jamie and David will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and recurring Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on StretchLace will be available on Shark Tank Blog once this episode airs.

StretchLace Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on StretchLace & Jamie and David Montz as more details become available.

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