Keisha Jeremie wants to make Sanaia a new snack staple when she pitches her brand of “adult” applesauces in Shark Tank episode 1003. Keisha grew up in the Bahamas and ate a lot of fresh fruit. She's been concocting interesting applesauces since she was a child. While attending the University of Virginia, she began making applesauce to cure her longing for home. Her dorm mates loved it!
Fast forward 20 years. Keisha spent time living the American dream, working as the global head of HR for a Fortune 500 company. After a trip home, she brought some tamarind sauce back to the states and mixed it with her home-made apple sauce. That was what inspired her to turn Sanaia into a brand and a whole new snack food category: apple sauce for grown ups.
Apple sauce is currently about a $900 million market and it's primarily geared towards children. Keisha believes she can disrupt this market with her adult approach as people demand more healthy, plant-based and dairy free snacks. Sanaia has flavors like guava and lavender pear – this is not the apple sauce you had as a kid! The texture is less mushy too as a small wedge of apple pie is in every jar.
At $19.99 for a four pack of 7.75 ounce jars, it's on the pricey side. Those prices can likely come down a bit with broader distribution and increased production runs. That's Keisha's likely end game and why she's jumping into the Tank.
Sanaia Company Information
Posts about Sanaia on Shark Tank Blog
Sanaia Shark Tank Recap
Keisha will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Barbara Corcoran that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on Sanaia will be available on Shark Tank Blog once this episode airs.
Sanaia Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Sanaia & Keisha Jeremie as more details become available.