Dave Cohen seeks to get a Shark to invest in Sunscreenr, a small device that shows where you missed applying sunscreen, in Shark Tank episode 805. The device itself is a small camera. When you point it at someone (or yourself) skin that has enough sunscreen appears dark; unprotected skin appears light. Cohen invented Sunscreenr after seeing loved ones affected by skin cancer.
To get his product off the ground, he ran a successful Kickstarter campaign, which raised $119,629. He followed that up with an even more successful IndieGoGo campaign that raised $165,405. So far, he hasn't shipped any products to backers and he's shooting for a December, 2106 delivery date. There are problems sourcing the camera portion of the device.
When the product finally gets produced, it will be waterproof, sandproof,lightweight and small (smaller than a granola bar). Based on the two crowdfunding campaigns, it looks like it will cost around $120. Cohen doesn't have a website set up yet and is using the crowdfunding sites as his portals for product updates and information.
He likely wants a Shark to help him with sourcing components and for cash to ramp up production. Will the Sharks want to stay out of the sun?
SunScreenr Shark Tank Recap
Dave will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on SunScreenr will be available on Shark Tank Blog once this episode airs.
SunScreenr Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on SunScreenr and Dave Cohen as more details become available.