tadahJohn Sorial wants the Sharks to take a bite out of TaDah, his falafel street wraps, in Shark Tank episode 1101 – the season 11 premier. TaDah wraps are “premium all natural Health-alicous chickpea fritters” with a variety of added ingredients. The wraps come in several flavors and he also makes falafel “poppers.”

Sorial is the son of a family of immigrant restaurateurs. Growing up, he loved cooking his family's middle eastern cuisine. He went on to Johns Hopkins where he got a degree in chemical engineering and worked for several years in the corporate world. He felt his love for cooking calling him and he also wanted to create social change, that's where TaDah comes in.

John founded a non profit called Eat Good Do Good which became the genesis of TaDah. The company mission is to create “inventive, high quality, insanely delicious foods inspired by the international flavors we love.” Sorial's mission doesn't stop there: the company donates a whopping 20% of their profits to organizations that engage in social change. Two of their favorites are the Mission Life Center and The Hope Clinic.

Currently, TaDah Falafel Wraps are only available in Whole Foods and other select stores in the greater Washington D.C. area. You can order online for just $7.99 for a box of 8 or $7.49 if you choose the monthly delivery option. Sorial probably wants a Shark's help with funding further production and wider retail distribution. Will a Shark wrap up a deal for TaDah?

TaDah Company Information

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Posts about TaDah on Shark Tank Blog


TaDah Shark Tank Recap

Brad will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Kevin O'Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on TaDah will be available on Shark Tank Blog once this episode airs.

TaDah Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on TaDah & John Sorial as more details become available.

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