The Mad Optimist

the mad optimistMohammed M. Mahdi, Mohammed A. Mahdi and Anthony Duncan enter the Tank to pitch The Mad Optimist, their custom soap and skin care company, in episode 1122, the Shark Tank Season 11 Finale. Originally called The Soapy Soap Company, it was founded in The Brandery, a greater Cincinnati business accelerator, in 2017. The three friends wanted a soap that was not made from animal fat since they’re all Muslims and vegans. All their soaps are vegan and Halal (Muslim for “allowed”).

Their soaps and other products are customized by each consumer, so there are a huge amount of combinations available. Since they developed a proprietary process for curing soap in one day (it normally takes 30 days), they’re able to produce and ship product quickly. Customers choose the basic formula, essential oils, exfoliants, fragrances, and other add-ins. You also pick the name of the soap and the packaging.

They also offer “sliding scale pricing.” This means the customer chooses what they want to pay. For instance, a bar of soap is anywhere from $6-$16, you decide. In addition to bar soap, they also sell balms, sprays and bath soaks – all with the same customization options. Customers can also purchase pre-made “popular products” on Amazon. The Brandery got them off to a good start with a $100,000 grant, a year of free office space and $200,000 in “additional benefits.” Now, they’d like a Shark to help them in the next phase of their business.

Company Information

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Posts about The Mad Optimist on Shark Tank Blog

The Mad Optimist – Personalized Soaps and Skin Care

The Mad Optimist Shark Tank Recap

Mohammed, Mohammed and Anthony will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and guest Shark Daniel Lubetzky that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on The Mad Optimist will be available on Shark Tank Blog once this episode airs.

The Mad Optimist Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on The Mad Optimist & Mohammed M. Mahdi, Mohammed A. Mahdi and Anthony Duncan as more details become available.

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