Adam Butlein and Chid Liberty pitch Uniform, their socially conscious clothing subscription service, in Shark Tank episode 923. Liberty left Liberia as a young child and lived the American Dream growing up. Chid worked in Silicon Valley for many years and returned to his native country in 2009. He didn't like what he saw and co-founded Liberty & Justice, Africa’s first Fair Trade–certified apparel manufacturer. He also noticed kids in Liberia weren't attending school because school uniforms were too expensive.
His entrepreneurial spirit, coupled with a need to help his fellow Liberians, led him to create Uniform. What the company does is send clothing – anything from T-shirts to dresses to bomber jackets – to customers on a monthly subscription basis. All the clothing is produced in Liberia by Liberian women with fair trade African materials. Liberty enlists the services of rapper and fashion designer A$AP Ferg for design and marketing. For every monthly customer, a Liberian child gets a free school uniform. School uniforms, required in all African schools, are the biggest single reason many children do not attend school. They're too expensive for many impoverished families.
The company got started back in 2015 by raising $230,059 on Kickstarter. They touted their products as the “world's softest tee shirt.” The vision is for UNIFORM is to be a worldwide clothing brand. Liberty hopes the “ethical production process” will help grow the brand. He also hopes a Shark will lend a hand.
Uniform Company Information
Posts about Uniform on Shark Tank Blog
Uniform Shark Tank Recap
Adam and Chid will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Lori Greiner, Daymond John, Robert Herjavec and Guest Shark Bethenny Frankel that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Uniform will be available on Shark Tank Blog once this episode airs.
Uniform Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Uniform & Adam Butlein and Chid Liberty as more details become available.