Shark Tank Season 18 Episode 2
From an indoor play ball to a kelp-based skincare product, Shark Tank Season 18 Episode 2 takes creativity to a whole different level.
Shark Tank Season 18 Episode 2 combined out-of-the-box ideas with the Sharks’ enthusiasm to create exciting offers and unique Shark combinations for the viewers.
Episode 2 showcased an electric wagon to carry children, an indoor ball, a facial oil made from kelp, and an undergarment alternative to solve a private problem for women.
Each founder showcased immense persistence and an irresistible passion to bring their vision to life despite hurdles.
A recent trend has emerged in season 18 of Shark Tank: entrepreneurs who conserve their customer acquisition expenses by utilizing the power of organic social media marketing.
Below are detailed insights into the four pitches, the entrepreneurs featured, and the update on deals.
Shark Tank Season 18 Episode 2 – The Shark Investors and Entrepreneurs
Season 18 Episode 2 of Shark Tank featured a lineup of entrepreneurs, many of whom used organic social media marketing to scale quirky business ideas into real sales and engagement. Some pitches sparked an intense bidding war, while others drew a smattering of counteroffers to close the deal.
The Episode 2 Sharks are as follows: Lori Greiner, Kevin O’Leary, Barbara Corcoran, Rashaun Williams, Erin and Sara Foster.
1. Ellavate
Shark Tank Season 18 Episode 2 featured Ellavate, an electric-assist stroller wagon designed to make transporting children easier, especially across hills and rough terrain. The founder, Megan Lancaster, came in seeking $150,000 for 5% equity.
| Aspect | Details |
|---|---|
| Entrepreneur | Megan Lancaster |
| Featured Product | Electric-assist stroller wagon |
| Deal Status | Deal Secured |
| Sharks Who Invested | Erin and Sara Foster |
After having kids, Megan wanted to continue going on hikes, to the beach and other outdoor activities. But after noticing the full-body workout required to carry children in traditional strollers, her mother highlighted how these stroller wagons can benefit from the electric bike craze.
The founder used her background in hardware and software product development to create Ellavate, a spacious wagon that can carry children along with belongings.
It provides support when pushing it uphill or on coarse surfaces, while providing resistance when carrying it downhill. Through sheer effort, she sold out the initial batch for $225,000 with an Average Order Value (AOV) of $1,730.
But after seeing the product’s sturdiness, Kevin O’Leary remarked that the use case scenario might just be beyond carrying babies, such as bringing wine from his cellar to the dock.
However, Erin and Sara Foster were eager to integrate Ellavate into their portfolio of shows, podcasts and the Favorite Daughter clothing brand aimed at mothers and women in general.
After fierce negotiations, involving multiple offers, Megan accepted Erin and Sara Foster’s offer of $150,000 for 10% equity.
2. Ollyball
After repeatedly seeing household items get broken during indoor play, Joe Burke wondered why there wasn’t a ball specifically designed for playing indoors.
That was the light bulb moment for him to invest his family’s personal savings and go through 100 prototypes to create Ollyball – a lightweight ball that gives the satisfaction of playing all kinds of sports and games indoors.
Joe Burke pitched Ollyball to the Sharks seeking $250,000 for 2.5% equity.
| Aspect | Details |
|---|---|
| Entrepreneur | Joe Burke |
| Featured Product | Lightweight, inflatable indoor play ball |
| Deal Status | Deal Secured |
| Sharks Who Invested | Lori Greiner |
Despite having a background in real estate, Joe Burke developed a lightweight indoor ball that comes in different versions, including glow-in-the-dark and oversized designs.
Rashaun Williams said the ball feels heavy enough to knock down glass utensils, and the entrepreneur cleverly replied, “The ball is yet to defy the laws of physics!”
After hearing about sales of about $2,700,000 in 2025, with profit after tax of $250,000, Sharks no longer doubted the numbers or the product.
Joe added that the company is on track to reach $3,200,000, prompting multiple offers from the Sharks.
Barbara Corcoran chimed in and said that she didn’t think he needed a Shark and went out with a hilarious remark: ‘but would still like to marry him.’
Erin and Sara Foster expressed a lack of expertise in this industry, while Kevin O’Leary couldn’t slip past the “40x multiple” that Joe was initially seeking.
Lori Greiner believed the product had potential to grow exponentially and chimed in with an offer of $250,000 for 10% equity in the company.
After a back-and-forth tussle on the valuation with Lori, Joe agreed to accept a deal of $250,000 for 8.5% equity.
3. Cold Current Kelp
Inga Potter and Krista Rosen entered Shark Tank to share the potential of kelp to improve skin quality through their company, Cold Current Kelp. They put out an ask of $100,000 for 10% equity.
| Aspect | Details |
|---|---|
| Entrepreneurs | Inga Potter and Krista Rosen |
| Featured Product | KelpGlow® Facial Oil |
| Deal Status | Deal Not Secured |
Inga utilized her experience as a marine biologist to collaborate with her climate conservation-focused friend, Krista, in starting an ocean farm off the coast of Maine. Utilizing multiple research funding grants, including USDA’s $175,000 award, they created kelp oil.
In an industry filled with chemical formulations, the founders decided to provide an all-natural oil that can rejuvenate the skin, especially for women whose skin is sensitive to chemical alternatives.
The Sharks saw the benefit of the product, with Sara Foster remarking that she “saw the positive results and the product actually works!”
But after hearing sales of $95,000 in 2025 and projected sales of just $99,000 in 2026, all five Sharks decided to pass on the deal.
4. Skimpies
Bette Bentley came on Shark Tank with a patented organic cotton liner, Skimpies, designed to stick inside leggings and pants, offering women the comfort of underwear without visible lines.
| Aspect | Details |
|---|---|
| Entrepreneurs | Bette Bentley |
| Featured Product | Patented, organic cotton leggings liner |
| Deal Status | Deal Secured |
Inspired by her personal experience of discomfort while jogging and other exercises, Bette tried all available options, but it didn’t work out.
After several trials, Bette began making the liners by hand and delivering them herself. However, her progress was interrupted with a terrible tragedy.
She found a tumor in her left breast, and after going through a double mastectomy, Bette decided to go all in by putting down a deposit of $25,000 to mass-manufacture the product.
Utilizing her comedy writing skillset, Bette actively used TikTok, livestreaming every day and creating a community that led to organic marketing for the company.
The Sharks were impressed with handsome margins and a 2026 projection of $2,000,000 in sales, with entry into Walmart.
Multiple offers started pouring in, but the founder was focused on not entertaining royalty offers. Barbara was touched by the entrepreneur’s confidence to keep going despite adversity. She offered $250,000 for 10%.
Bette negotiated the equity down from 10% and ultimately accepted Barbara Corcoran’s offer of $250,000 for 8% of the company.
Shark Tank Season 18 Episode 2 Left No Problem Too Small
The entrepreneurs showcased that no problem is too small to solve, and through pure passion and resourcefulness, they delivered innovative and exciting solutions.
The guest Sharks made the show even more vibrant with fun perspectives and a fresh approach to deciding whether to invest in a particular company.
Erin and Sara Foster brought a different perspective to the Tank, combining their business experience with humor during the negotiations.
In case you missed out on the first episode, here is our recap of Shark Tank Season 18 Episode 1.
