SwiftPaws, which is a pet fitness brand, is among the few Shark Tank businesses that made a splash on Shark Tank Season 13, Episode 21. The company came back to the Tank, sharing an impressive progress update.
When SwiftPaws pitched the brand, they secured a deal with Lori Greiner, and since then, it has grown significantly. SwiftPaws expanded its distribution and innovated new products. Recently, on Shark Tank Season 17 Episode 10, the company returned with a high-impact update about its journey and experience.
Here is a breakdown of how SwiftPaws, a dog-centric business, is winning hearts and sales.
A Quick Recap: SwiftPaws’ First Tank Appearance
Meghan Wolfgram founded SwiftPaws, which is an exercise and pet enrichment brand. The idea for the company was born from her observation that many dogs need more engaging ways to stay active and happy.
One of SwiftPaws’ first famous products was a lure-coursing system. This product helps dogs run and burn energy continuously, mimicking a sport in which they chase an object.
Meghan entered the Tank seeking $240,000 in exchange for a 6% stake in the brand. Her pitch reflected how passionately her brand worked with dogs while chasing a motorized lure. Additionally, SwiftPaws quickly caught Sharks’ attention because it was a marketable fitness product for dog owners.
Though most of the Sharks, including Kevin O’Leary, Daymond John, and Robert Herjavec, were skeptical about the cost and margins, Lori Greiner used her “golden ticket.” Lori offered Meghan exactly the deal she asked for, with zero negotiations.
Why the Update Matters
Coming back to the Tank shows how Shark Tank’s appearance and Lori Greiner have transformed the brand. It means the company did not just survive but thrived enough to get a spotlight, highlighting its real progress.
Consequently, as a few deals do not close due to due diligence, the update segment confirmed that the SwiftPaws deal with Lori did close. Also, it reflects that the brand’s growth trajectory has been strong since then.
In the recent update segment, the founder of the dog products brand shared that their sales increased from $1.5 million to $6 million after the episode aired.
The update segment also showed how SwiftPaws expanded its footprint beyond direct-to-consumer (D2C). The brand launched its products on Amazon and Chewy, further increasing accessibility across the nation.
Also, the founder shared that social media growth has been significant, with the brand’s audience increasing from 50,000 to 200K across platforms. It helped elevate brand engagement and awareness.
What’s New: Expanded Product Line and Innovation
One of the important components of SwiftPaws’ success has been product upgradation and evolution. The update shown in the recent episode signals that the brand did not just sit offering its original product; it consistently increased its lineup to attract more dog owners.
Flagship Additions: Chase and Pounce
- Its recent flagship addition, Chase, is a product redesigned for small outdoor spaces, including backyards. It merges high-speed movement with ease of use.
- Also, SwiftPaws made Pounce, which is primarily focused on indoor activities. Dogs and cats can play interactively inside the house with this product.
Marketing, Social Growth, and Community
SwiftPaws’ progress was not limited to product distribution and development; it also included effective marketing and community-building.
As their social media presence grew, the brand used it to share videos and moments featuring dogs chasing the lure. This type of content naturally works well on social media channels like Instagram.
Additionally, the founder participated in Petcon, which is a pet-centric event. It helped the company connect with influencers, pet lovers, industry leaders, and content creators.
These collaborations reinforce the brand’s presence where customers already spend time both online and offline.
