Alice Lovell Rossiter pitches Alice's Table, her flower arranging party business opportunity, in Shark Tank episode 911. Rossiter provides women (and men presumably) the opportunity to start their own business by setting up flower arranging parties in their own venue. Think Tupperware party with flowers and you have the basic concept.
For $699, would be flower arranging hostesses or “Event Executives” receive training, lifetime access to the proprietary event management platform, all the materials for a 20 person event, and more. Event Executives earn 70% commission on ticket sales before the cost of flowers and supplies, which on average cost $22 can also do weddings and other events per person, per event. All billing and payments are handled by the Alice's Table platform. The website claims average earnings per event are $400-$450.
There's an opportunity to host public events at bars, retail store etc. Public event tickets get sold through the Alice's Table website and cost $65. Private events can be held in your home, office, or other private venue. Rossiter recommends holding a private event with friends and family first to “work out the kinks.” Skilled event executives also have the opportunity to do floral arrangements for weddings.
Alice's Table makes its money through the back-end support they provide to Event Executives. Training, payment processing and marketing assistance are among the benefits provided. She started in Boston with her own business and has events in Providence, Chicago, Austin, San Diego, San Luis Obispo, and San Francisco. By providing women the opportunity to operate their own business, she hopes to grow hers. She's looking for a Shark to help her with that growth.
Will a Shark want to arrange a deal for Alice's Table?
Alice's Table Company Information
Posts about Alice's Table on Shark Tank Blog
Alice's Table Shark Tank Recap
Alice will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Kevin O’Leary, Daymond John, Lori Greiner and Sarah Blakely that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he'll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Alice's Table will be available on Shark Tank Blog once this episode airs.
Alice's Table Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Alice's Table & Alice Lovell Rossiter as more details become available.