gunnarJoe Croft hopes the Sharks have vision when he pitched Gunnar, a line of eye glasses designed to eliminate digital eye strain, in Shark Tank episode 920. “Digital Eye Strain (computer vision syndrome) is similar to carpal tunnel syndrome and other repetitive motion injuries you might get at work. It happens because your eyes follow the same path over and over. And it can get worse the longer you continue the movement.” Gunnar glasses help reduce digital eye strain by drastically reducing the blue light spectrum emitted by electronic devices.

Blue light is what computers, phones, tablets and other electronic devices emit. This kind of light is the most harmful to eyes because is causes damage to the retina, can lead to cataracts, and is linked to sleep disorders. There are dozens of studies backing up the harmful effects of blue light and Gunnar seeks to educate as much as it wants to sell glasses.

The glasses have a patented amber lens that filters out the harmful blue light. They're available with prescription and non-prescription lenses. People who spend a lot of time in front of a computer can feel immediate benefits from reducing digital eye strain with Gunnar glasses. Children, who are more vulnerable to the harmful effects of blue light, should wear the glasses while gaming, too.

A pair of Gunnars will set you back anywhere from $45 to $90 – more for prescription lenses. The company accepts most major vision plans. They sell “regular” sun glasses, too. They've been in business since 2006 and have solid sales, so they may want a Shark to fuel growth.

Will a Shark see the wisdom of this investment?

Gunnar Company Information

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Posts about Gunnar on Shark Tank Blog

Glasses Reduce Digital Eye Strain

Gunnar Shark Tank Recap

Joe will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Barbara Corcoran, Rohan Oza, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Gunnar will be available on Shark Tank Blog once this episode airs.

Gunnar Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Gunnar & Joe Croft as more details become available.

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