Swoveralls Shark Tank Update – Shark Tank Season 10
Swoveralls appeared on Shark Tank Season 10. Despite walking away without a deal, Kyle Bergman grew Swoveralls into a $4 million-a-year brand, expanding into new styles and earning a loyal fan base.
Kyle Bergman (aka the Great Fantastic) hopes to find a fit for Swoveralls, his overalls made with sweatpants, in Shark Tank Season 10 Episode 20. Initially, Bergman wanted a pair of overalls made from sweatpants. He found some in women’s styles but not for men. Once he made himself a pair, he realized he had an opportunity.
Check out other Shark Tank Season 10 Episodes.
About Swoveralls
| Category | Details |
|---|---|
| Business Name | Swoveralls |
| Founder | Kyle Bergman |
| Industry | Fashion/Apparel |
| Product | Overalls made from sweatpants material |
| Deal Status | No Deal |
| Investment Asked | $150,000 for 15% equity |
| Valuation | $1 million |
As a fashion industry veteran since 2012, he used his skills and connections as a buyer for Bloomingdale’s and Birchbox to get things going. Bergman really leveraged the power of crowdfunding to get Swoveralls off the ground.
In the summer of 2018, he ran a successful Kickstarter campaign that raised $75,461 and an IndieGoGo campaign that raised $108,396. He also raised a little over $75,000 on Backer Club. With that seed capital, he got the business rolling.
Swoveralls come in styles for “dudes and dudettes.” Available in various wild colors and patterns, a pair will set you back $95. An interior pocket for valuables comes in warm and cold weather styles.
He wants to build a sustainable and ethical business, so he sources from sustainable suppliers and supports 1% for the Planet, Israel Lacrosse, and Urban Pathways. Even with his connections to the fashion industry, Bergman knows a Shark can help him with broader distribution (and cash). Will a Shark want to don these togs?
Video
Posts about Swoveralls on Shark Tank Blog
Swover Alls – Sweatpant Over Alls
Swoveralls Shark Tank Recap
Kyle enters seeking $150,000 for 15% of his business. As he tells his story and hands out samples, he claims $230,000 in total sales. He wants the money from a Shark to invest in more inventory and expand into kids’ and youth sizes.
Did Swoveralls Get A Deal On Shark Tank?
Unfortunately for Kyle, the Sharks think there isn’t enough consumer interest despite the great margins and solid sales. They think it’s a fad that will pass, and the Sharks had gone out one by one.
Swoveralls Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The business is still open in July 2019, four months after the initial air date.
Kyle revamped his website a bit, but he is still offering his product on a pre-order basis with a 6-to-8-week delivery window. It looks like he really needed the Shark’s cash for inventory!
By late 2019, Kyle appears to have worked out his inventory issues. He also implemented “The Comfy Lab” on his website, a micro-crowdfunding platform. He offers customers who pre-order limited edition designs a 20% discount.
Kyle also introduced Swovie Shorts and Kids Swoveralls. There are plenty of in-stock items, too. In 2020, he started making and selling masks for the COVID-19 crowd. As of November 2023, he’s still in business and has an annual revenue of $4 million.
Spare has 36,000+ followers on Instagram, 3,400+ followers on Facebook, and almost 62,000 followers on TikTok.
Where Can You Buy It?
Swoveralls clothing products are available for purchase on their official website and Amazon. For more recent updates, check out their social media pages, Facebook and Twitter.
Quick Summary
- Kyle Bergman pitched Swoveralls, overalls made from sweatpants material, seeking $150,000 for 15% equity on Shark Tank.
- Despite $230,000 in sales and strong margins, the Sharks believed it was a passing fad, and Kyle left without a deal.
- The business continued to grow, expanding its product line and reaching $4 million in annual revenue by November 2023.
Would like to know about other businesses featured in Shark Tank Season 10 Episode 20? Check out their business updates!
