Beddley

beddleyLola Ogden wants to snuggle with the Sharks when she shows them Beddley, her easy to fit duvet covers, in Shark Tank episode 1119. Ogden is an inventor who spent most of her adult life in the business and technology world, but she has a passion for creating products that solve problems. In addition to Beddley, she also started a company called GapEnder – a women’s fitted shirt company that eliminates the “bust gap.”

Beddley is a simple duvet cover that eliminates the irksome task of covering a duvet. Duvets are down filled bed covers. If you have a duvet, you want to cover it so it doesn’t get dirty; it’s easier to clean a cover than a down comforter. Most duvet covers open at one end and you have to stuff the duvet inside. It takes a little wiggling and shaking to get it to fit properly.

A Beddley duvet cover opens on three sides. All you do is open it, lay the duvet on top and zip it back up. There are also ties on each corner to keep things in place. It’s a lot easier than the old way. They come in two different collections: Sleep Easy and Zero Stress. Both are made from fine, Egyptian cotton. The Sleep Easy collection has covers in several colors and patterns. A queen size cover is $139 and a king is $149. The Zero Stress collection has three color options and costs $165 for a queen and $185 for a king.

As of show time, she’s only selling direct on her website. She likely wants a Shark to help get her into retail and to help expand online sales. Will a Shark want to get in bed with this business?

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Beddley Duvet Covers

Beddley Shark Tank Recap

Lola will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on Beddley will be available on Shark Tank Blog once this episode airs.

Beddley Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Beddley & Lola Ogden as more details become available.

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