Don’t Worry Snacks Shark Tank Update – Shark Tank Season 17
A smarter way to enjoy sweets without the usual sugar and calories. Don’t Worry Snacks, an innovative snack brand gained traction and landed a Shark Tank investment.
What if you could eat cookies with almost no calories? That’s the bold promise Don’t Worry Snacks brings into focus on Shark Tank.
Instead of sacrificing flavor for fewer calories, this brand focuses on creating indulgent treats with minimal guilt. When brothers Santiago and Diego Arroyo stepped into Shark Tank Season 17 Episode 18, they didn’t just pitch a snack, they introduced a bold idea in the competitive healthy food space.
With viral traction, retail presence, and a strong product concept, the company quickly captured the Sharks’ attention and sparked intense debate.
About Don’t Worry Snacks
| Category | Details |
|---|---|
| Business Name | Don’t Worry Snacks |
| Founders | Santiago Arroyo & Diego Arroyo |
| Industry | Food & Beverage / Healthy Snacks |
| Product | Low-calorie cookies and quinoa bites |
| Funding (Pre-Shark Tank) | Bootstrapped and scaled through retail & e-commerce |
| Investment Asked | $500,000 for 5% equity |
| Deal Status | Deal secured with Lori Greiner |
| Deal Outcome | $500,000 for 33.3% equity |
| Valuation | $10 Million |
The Arroyo brothers built their brand around a simple idea, to create snacks that taste indulgent without the usual sugar, fat, and calorie load. Their journey began over a decade ago in Mexico, where they successfully launched their products at major retailers such as H-E-B and Walmart.
A key turning point came in 2020 when H-E-B introduced the products into its U.S. stores. Combined with viral growth on TikTok, the business began expanding rapidly through e-commerce.
Product Overview
The company focuses on light, airy cookies and crispy quinoa bites designed for low-calorie indulgence.
Some bite-sized pieces contain as few as 1 to 4 calories, depending on the flavor, while the quinoa bites are marketed as zero sugar or sugar-free alternatives, depending on formulation, along with being low-carb and gluten-free.
The brand uses ingredients like allulose as a sugar alternative, helping maintain sweetness without the typical calorie impact. This allows the products to deliver on taste while appealing to health-conscious consumers.
Unlike traditional “healthy snacks,” Don’t Worry Snacks leans heavily into indulgence-first branding rather than diet-focused messaging.
The brand operates in a competitive space alongside low-calorie and keto snack companies, making differentiation through taste and branding critical.
Don’t Worry Snacks Shark Tank Pitch
Santiago and Diego entered the Tank seeking $500,000 for 5% equity, setting a $10 million valuation for Don’t Worry Snacks.
They opened by addressing a common frustration of how most healthy snacks lack flavor, while tasty snacks are loaded with sugar and calories. Their solution was to create products that deliver both taste and low calories.
As the Sharks sampled the snacks, reactions were enthusiastic. Kevin O’Leary was initially skeptical but impressed after tasting, while Lori Greiner immediately connected with the product, especially as a fan of meringue-style treats.
The excitement quickly shifted when the Sharks dug into margins and valuation.
The company generated around $1M annually for several years, grew to $2M in 2024, and reported approximately $3.3M in revenue over the last 12 months.
While this showed progress, it also highlighted inconsistent growth over time.
However, concerns arose around profitability, with the business operating at roughly a 6% EBITDA margin, which is relatively low for a snack brand, and raised concerns about scalability.
The founders projected aggressive growth, aiming to reach up to $7 million in revenue, which several Sharks viewed as overly optimistic.
What Makes Don’t Worry Snacks Unique?
The following features of Don’t Worry Snacks make it stand out in the healthy snack market:
- Offers extremely low-calorie snacks without compromising taste
- Uses alternative sweeteners like allulose instead of sugar
- Combines indulgence with health-focused positioning
- Built on strong e-commerce sales and viral social media traction
- Expanding from a single product into a broader snack brand
Did Don’t Worry Snacks Get a Deal on Shark Tank?
The deal discussion quickly became centered around valuation.
Kevin O’Leary felt the company was significantly overvalued and estimated its worth closer to $1.5-$2 million, leading him to drop out. Daniel Lubetzky also stepped away, citing concerns about growth projections and financial consistency.
Rashaun Williams and Kendra Scott both agreed that the valuation was too high relative to the company’s margins and growth rate. While they liked the product, they ultimately decided not to invest.
With all other Sharks out, Lori Greiner became the last option and the deciding moment.
Recognizing the product’s potential and brand appeal, Lori made an offer of $500,000 for 33.3% equity. Although it was much higher than the founders’ initial ask, she emphasized the risk and effort involved in scaling the business.
After a brief counteroffer from the founders, Lori held firm. Seeing the opportunity to partner with her, Santiago and Diego accepted the deal.
Don’t Worry Snacks Shark Tank Update
Don’t Worry Snacks entered Shark Tank with a strong product-market fit and growing sales, particularly through e-commerce channels.
With Lori Greiner as a partner, the brand has the potential to expand into new product categories and retail channels. However, it may face challenges in improving margins and meeting ambitious growth targets.
Still, its combination of indulgence, health positioning, and viral appeal gives it a solid foundation for long-term growth.
A 6% margin and heavy reliance on online sales suggest that operational efficiency will be key to long-term success.
Where Can You Buy It?
Don’tWorry Snacks products are available through their official website and online platforms like Instagram and Facebook. The brand also has a presence in select retail stores, with plans to expand further.
Quick Summary
- Don’t Worry Snacks offers low-calorie, indulgent treats designed to combine taste and health.
- The Arroyo brothers secured a $500K deal with Lori Greiner for 33.3% equity.
- The brand has generated millions in sales, driven largely by e-commerce and viral growth.
Check out other Shark Tank Season 17 Episodes.
Curious about the other businesses featured in Shark Tank Season 17 Episode 18? Explore all the businesses and deals from this episode to see which ideas made a splash in the Tank.
- Parrot Finance Shark Tank
- Pack’d Shark Tank
- Pi00a Shark Tank
