Crowned Skin Shark Tank Update – Shark Tank Season 17
A body butter that smells like luxury cologne in Shark Tank, Crowned Skin’s bold pitch turns everyday skincare into a statement.
Most body lotions fade within minutes. Crowned Skin does the opposite.
Instead of a scent that disappears, this brand combines skincare with a long-lasting fragrance, creating a product designed to leave a lasting impression. When Darrell Spencer stepped into Shark Tank Season 17 Episode 17, he didn’t just present another moisturizer; he introduced a differentiated concept in the crowded personal care space.
With impressive revenue, viral traction, and a confident pitch, Crowned Skin quickly captured investor attention and secured one of the standout deals of the episode.
About Crowned Skin
| Category | Details |
|---|---|
| Business Name | Crowned Skin |
| Founder | Darrell Spencer |
| Industry | Personal Care / Skincare |
| Product | Body butter infused with cologne-like fragrances |
| Funding (Pre-Shark Tank) | Bootstrapped |
| Investment Asked | $500,000 for 5% equity |
| Deal Status | Deal secured with Rashaun Williams |
| Deal Outcome | $500,000 for 10% equity + $1 royalty per unit until $1M is repaid |
| Valuation | $10 Million |
Darrell Spencer grew up in Chicago, inspired by his hardworking parents, including his father, a retired police commander. Determined to build something meaningful, he worked his way through school and secured roles at major tech companies like Meta, Google, LinkedIn, and Pinterest.
While working in media sales, he gained valuable experience helping brands grow through digital marketing. Eventually, he realized he could apply those same skills to build something of his own. In March 2024, he took the leap and launched Crowned Skin, betting on himself and fully bootstrapping the business from day one.
Product Overview
Crowned Skin sits at the intersection of skincare and fragrance. Instead of using traditional lotions with light scents, the brand offers a fragrance body butter designed to hydrate while delivering a cologne-like aroma.
The formulation includes ingredients such as shea butter and sunflower wax. The brand emphasizes naturally derived components and positions itself as free from commonly avoided additives.
Rather than layering multiple products, Crowned Skin simplifies grooming into a single step, appealing especially to consumers looking for convenience and long-lasting scent.
From a pricing standpoint, each unit costs roughly $5 to produce and sells for $36.99, creating strong margins and positioning the product as an affordable luxury.
Crowned Skin Shark Tank Pitch
Darrell Spencer entered the Tank seeking $500,000 for 5% equity, setting a $10 million valuation for Crowned Skin.
Darrell opened with a high-energy introduction, describing how scent can turn heads the moment someone enters a room. A live demonstration added engagement, as a model applied the product on stage.
As samples circulated, investor reactions were positive. Lori Greiner and Barbara Corcoran appreciated the fragrance quality, while Daymond John highlighted the uniqueness of a cocoa butter product with a cologne-like scent.
The dual benefit, hydration and scent, became a key talking point. Then came the numbers, and that’s when the pitch shifted.
Darrell revealed that the company reported $3.8 million in annual sales, including a strong recent month with approximately $2 million in revenue, contributing to over $10 million in total lifetime sales. The panel leaned in, clearly impressed by the momentum.
He explained that the growth was driven largely by direct-to-consumer sales and strong traction on platforms like TikTok Shop, without any external funding.
Kevin O’Leary raised concerns about profitability and fulfillment costs, but the overall performance kept investors engaged.
What Makes Crowned Skin Unique?
The following features of Crowned Skin make it stand out in the personal care market:
- Combines body butter with premium, cologne-like fragrances
- Eliminates the need for separate skincare and fragrance products
- Built on viral social media growth, especially TikTok Shop
- Uses naturally derived ingredients without harsh chemicals
- Strong direct-to-consumer model with rapid revenue growth
Did Crowned Skin Get a Deal on Shark Tank?
Kevin O’Leary and Barbara Corcoran initially teamed up to make an offer of $500,000 for 20% equity, along with a $2 royalty per unit until their investment was returned, which would then drop to $0.25 in perpetuity. While the offer reflected their interest, the terms were aggressive and significantly higher than Darrell’s initial ask.
Rashaun Williams then stepped in with a more founder-friendly offer, connecting with Darrell through their shared Chicago roots and personal journey. He offered $500,000 for 10% equity, plus a $1 royalty per unit until he recouped his investment. In addition to capital, he emphasized the strategic value he would bring through connections, influencer marketing, and future fundraising support.
As the competing offers played out, Barbara withdrew and strongly encouraged Darrell to accept Rashaun’s deal. Kevin also stepped back, leaving Rashaun as the clear partner moving forward. Seeing the alignment and long-term value, Darrell accepted the offer, closing the deal at $500,000 for 10% equity with a royalty component.
Crowned Skin Shark Tank Update
Crowned Skin entered Shark Tank with impressive momentum, already generating millions in revenue within a short period. With the added exposure from the show and a strategic partnership with Rashaun Williams, the brand is well-positioned for continued growth.
Its strong presence on TikTok and direct-to-consumer success suggest that the company could scale rapidly, especially as it expands its product line and improves operational efficiency. The combination of viral marketing and high-margin products gives Crowned Skin a solid foundation for long-term success.
Where Can You Buy It?
Crowned Skin products are available through the brand’s official website and online platforms like Instagram & Facebook, where customers can explore different fragrance options and bundles. As the company grows, it may expand into additional retail and e-commerce channels.
Quick Summary
- Crowned Skin blends body butter with long-lasting, cologne-like fragrances, creating a unique all-in-one grooming product.
- Founder Darrell Spencer impressed the Sharks with rapid growth and secured a $500K deal with Rashaun Williams.
- The brand crossed $10M in total sales within a short time, driven by strong social media traction and a direct-to-consumer strategy.
Check out other Shark Tank Season 17 Episodes.
Curious about the other businesses featured in Shark Tank Season 17 Episode 17? Explore more updates and see which ideas made a splash in the Tank.
- HiberTec Homes Shark Tank
- PowerSoul Shark Tank
- STOMP Athletics Shark Tank
