Phil Petracca and David McDonald pitch Fizzics, their patent-pending invention that enhances the flavor of any beer, in Shark Tank episode 801, the season 8 premier. The pair began an over one year journey to inventing the Fizzics Technology Platform after wondering aloud why beer always tastes better from a tap. They experimented, researched and, through trial and error, came up with their invention. To get it made, they turned to IndieGoGo to crowd fund it and raised over $250,000!
What the product does is enhance the flavor of any beer by pressure from ultrasonic waves. Simply pour any beer – up to 64 ounces worth – into the vessel, and you'll instantly improve the flavor. The waves enhance the carbonation of beer and create a rich, creamy head. It works with any style of beer and users can experiment with the level of carbonation to suit their own tastes.
The beer gets drawn from the Fizzics machine with a tap-like lever. Clean-up is easy: just run clean water through the machine and periodically remove the anti-microbial mat for cleaning. It runs on four AAA batteries and costs around $165. Petracca and McDonald likely want a Shark to help with production and marketing.
Will a Shark “get Fizzical” and invest in this business?
Fizzics Shark Tank Recap
Phil and David will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Daymond John, Kevin O’Leary, Lori Grenier, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Fizzics will be available on Shark Tank Blog once this episode airs.
Fizzics Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Fizzics, Phil Petracca and David McDonald as more details become available.