Alex Bayer hopes the Sharks drink up Genius Juice, the world’s first all organic coconut smoothie, in Shark Tank episode 1115. Bayer started Genius Juice in 2014 and got his first run of product done with a successful Kickstarter that raised $15,375 back in May, 2015. There are plenty of coconut water brands, but Genius is the only coconut drink that uses coconut water AND meat in a ready to consume smoothie.
Bayer uses the whole coconut when making Genius Juice. Once the water and meat are harvested, he “upcycles” the husk to make coconut charcoal for detoxification products. He also uses the husks for alternative fuel. He had to discontinue selling the smoothies in 2016 when his manufacturing capabilities couldn’t keep up with distribution demand. An attempt at rebranding was unsuccessful and retailers started dropping his products.
Now. Bayer has a new manufacturer and is making the smoothies once again. Retailers that once stocked Genius – Natural Grocers and Whole Foods to name two – are putting the once popular product back on shelves. Bayer thinks he has a $100 million company once he gets re-established. In a Shark-like move, he has a WeFunder campaign set to go the night his episode airs. With over $1 million in sales, 1300 retail locations and a unique product, will a Shark take a chance on Genius?
Company Information
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Posts about Genius Juice on Shark Tank Blog
Ready to Drink Coconut Smoothies
Genius Juice Shark Tank Recap
Alex will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and “recurring” Shark Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Genius Juice will be available on Shark Tank Blog once this episode airs.
Snacklins Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Genius Juice & Alex Bayer as more details become available.
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