Ready Set Food

ready set foodKatie Marks-Cogan, Daniel Zakowski and Andrew Leitner introduce the Sharks to Ready Set Food, their baby food business that helps parents prevent their kids from contracting food allergies, in Shark Tank episode 1115. Marks-Cogan and Leitner – both medical doctors – founded the company in 2018. Zakowski is the CEO.

The idea began when Cogan (an allergist) was introducing her child to allergenic foods at a young age. It was a hassle measuring things and her son sometimes wouldn’t eat everything. Leitner did not introduce his son to allergenic foods at a young age and he developed food allergies. They thought that by making a supplement to put in a baby bottle they could make introducing the most allergenic foods easy and safe.

People aren’t born with food allergies, they develop them. Ready Set Food uses a powdered add-in for baby formula that gently introduces peanut, egg, and milk to your baby. They recommend starting at four months. The packets contain organic, non-GMO, and all natural milk, eggs and peanuts with added sugar, additives, or preservatives. There is a stage 1 packet for a two week introduction period and the stage 2 packet they suggest using for at least six months or until baby can eat their own eggs, milk and peanuts.

A six month supply costs $29 per month when you commit to six monthly payments. Buying a one month supply “a la carte” costs $47. Ready Set Go is available on Amazon, too. The company has a lot of doctors on its board and a boatload of studies to back up their claims. So far, they’ve raised $2.2 million in venture capital and has roughly $3.7M in estimated revenue annually. They likely want a Shark to help them expand distribution. Will a Shark be ready and set to invest?

Company Information

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Posts about Ready Set Food on Shark Tank Blog

Food Allergy Prevention for Babies

Ready Set Food Shark Tank Recap

Katie, Daniel and Andrew will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and “recurring” Shark Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Ready Set Food will be available on Shark Tank Blog once this episode airs.

Ready Set Food Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Ready Set Food & Katie Marks-Cogan, Daniel Zakowski and Andrew Leitner as more details become available.

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