EatCandles
Loree Sandler and Bob Michelson hope a Shark bites on Let Them Eat Candles, their edible, chocolate candles business, in Shark Tank episode 1515. Loree got the inspiration for her edible candles at her son’s 12th birthday party. She saw the kids licking the frosting off the candles and thought “wouldn’t it be great if they could eat them?”
That led her to quit her job as an architect and enroll in Chicago’s French Pastry School and the Chocolate Academy. She learned how to create the chocolate candles, set the wicks and make packaging that pops. The candles caught the eye of Martha Stewart’s American Made contest and TheGrommet and things started to take off.
She grew slowly, but now she has her candles in hundreds of stores nationwide. They’re also available on Amazon. She’s sold over 1.5 million candles to date. At 16.95 for 3 candles, they’re more expensive than regular birthday candles, but regular candles don’t taste as good. Loree and Bob likely want a Shark’s help getting into more stores.
Company Information
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Posts about Let Them Eat Candles on Shark Tank Blog
Chocolate Candles by Let Them Eat Candles
Let Them Eat Candles Shark Tank Recap
Steve, Allison and Kevin will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Let Them Eat Candles will be available on Shark Tank Blog once this episode airs.
Let Them Eat Candles Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Let Them Eat Candles & Loree Sandler and Bob Michelson as more details become available.
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