Permaplug Charger Lock Shark Tank Update – Shark Tank Season 16
Permaplug continued to grow after Shark Tank by expanding its product lineup and reaching more customers. The company also expanded into new markets while introducing additional charging solutions.
The Permaplug Charger Lock is designed to keep chargers secure and in place.
According to founder Zak Jones, electronic devices have become an integral part of everyday life. Recognizing their permanence, he emphasized the importance of keeping them secure. Zak pitched his business on Shark Tank Season 16 Episode 18.
Would the Sharks see value in his solution?
About Permaplug Charger Lock
| Category | Details |
|---|---|
| Business Name | Permaplug Charger Lock |
| Founder | Zak Jones |
| Industry | Consumer Electronics |
| Product | Charger Lock |
| Funding (Pre-Shark Tank) | Self-funded |
| Investment Asked | $350,000 for 15% equity |
| Deal Status | Deal secured with Lori Greiner |
| Deal Outcome | $350,000 for 20% equity + $1 per unit royalty until the investment was recouped |
| Valuation | Approximately $2.33 million (ask implied valuation) |
Zak recognized that electronic devices had become a permanent part of everyday life and believed chargers should stay secure and protected. He created the Permaplug Charger Lock to prevent chargers from being stolen or accidentally unplugged.
The company primarily sold directly to consumers. Permaplug primarily promoted its product through social media and sold it on Amazon.
Permaplug Charger Lock Shark Tank Pitch
Zak entered the Tank seeking $350,000 for 15% equity in Permaplug Charger Lock. He demonstrated how to set it up, explained the need for the product, and highlighted how the locking system prevented chargers from being unplugged or stolen.
Kevin O’Leary interrupted mid-pitch, thinking Zak had finished. He said, “Zak, honey, sweetie, poopsie baby.” But then he let the entrepreneur finish his presentation. From that moment on, Zak earned a nickname.
Daniel Lubetzky said, “Poopsie baby, the issue is that this solves the problem in your home. But what happens when you’re in a hotel room?” He added that it wasn’t practical when you were on the road because it was just for permanent setups.
Zak responded, “It depends.” He explained that hotels could actually be their buyers because hotels could provide the product for their guests.
The Sharks asked Zak about the company’s sales. Zak said, “We’ve made $2,000 worth of sales today.” He added that the company had generated $456,000 in year-to-date sales.
Robert Herjavec asked how he had managed to generate so many sales. Zak replied that he had done it all himself. The company’s lifetime sales had reached $665,000.
What Makes Permaplug Charger Lock Unique?
Permaplug Charger Lock stands out because of its proprietary locking system.
- Keeps chargers and cables securely in place.
- Once a charger is inserted, it cannot be moved, stolen, or accidentally unplugged.
- The system includes a locking mechanism, a dual fast charger, and up to two charging cables.
- The company holds a patent on the design.
- Users can install it by placing it over the upper outlet and securing it with a screw for added protection.
Did Permaplug Charger Lock Get a Deal on Shark Tank?
Once Zak explained the business model, the Sharks started making offers.
Kevin O’Leary offered $350,000 for 15% equity plus a $2 per-unit royalty in perpetuity.
Daniel Lubetzky proposed $350,000 for a 25% stake.
Lori Greiner offered $350,000 for 20% equity, along with a $1 per-unit royalty until the investment was recouped.
Mark Cuban and Robert Herjavec chose not to make offers.
Zak Jones accepted Lori Greiner’s offer.
Permaplug Charger Lock Shark Tank Update
After appearing on Shark Tank, Permaplug expanded its product line to include versions compatible with both standard and Decora outlets.
The company also introduced a wider range of charging cables, including USB-A to Lightning, USB-A to USB-C, USB-C to Lightning, USB-C to USB-C, and USB-A to Micro-USB in 3 ft, 6 ft, and 10 ft lengths.
Special bundles, such as the Permaplug x MDRN Docking Station, were also launched to provide complete charging solutions.
The company has expanded shipping to Canada and Mexico in addition to the United States. Since its Shark Tank appearance, Permaplug has served over 50,000 customers. The product has also been featured on platforms including Fox and MarketWatch.
Customers praised the product for helping prevent phone chargers from getting lost or stolen. It proved especially useful for families with children.
Permaplug’s estimated annual revenue was around $1.75 million, and its estimated valuation was approximately $7 million as of 2025.
Where Can You Buy It?
The Permaplug Charger Lock is available through its official website. Verify whether any “Shark Tank special” offers are still active before publishing.
The product is also available on Amazon. Customers can also follow the company on Facebook and Instagram for the latest updates.
Quick Summary
- Zak Jones pitched the Permaplug Charger Lock on Shark Tank Season 16 Episode 18.
- The product secures chargers and cables at the outlet, preventing unauthorized removal.
- Lori Greiner invested $350,000 for 20% equity, along with a $1 per-unit royalty until the investment was recouped.
Check out other Shark Tank Season 16 Episodes.
Curious about the other businesses featured in Shark Tank Season 16 Episode 18? Explore more updates and see which ideas made a splash in the Tank.
