Proven

provenMing Zhao hopes a Shark will put some skin in the game for Proven, her line of personalized skin care products, in Shark Tank episode 1114. Proven is a science and data based business that personally crafts a cleanser, day cream, and night cream for each customer’s individual skin care needs. When you go to the website, you take a short quiz that “analyzes over 47 factors about you, your heritage, lifestyle and environment to customize your skincare.”

What makes this analysis possible is the data crunching Zhao’s business partner, Amy Yuan. Yuan has atopic dermatitis and a Post Doctorate degree in Computational Physics from Stanford University. This caused her to create the The Skin Genome Project: a database that analyzes the effectiveness of more than 20,238 skincare ingredients, 100,000 products, 8 million testimonials, and more than 4,000 scientific journal articles.

Using their quiz which asks about numerous factors including diet, location, age, skin type, and many others. The website crunches the numbers and come up with a specific formula for a cleanser, and day and night creams. The formula is specific to each customer – it’s not on a shelf somewhere. Once you order (total cost for all three products is around $185), they mix up your formula and ship it. All products are made in the USA.

To date, there are 13 venture capital investors with “undisclosed” investments in this company. Zhao hopes to add a Shark to that list.

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Posts about Proven on Shark Tank Blog

Proven Skincare – Custom Formulas

Proven Shark Tank Recap

Ming will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and guest Shark Anne Wojcicki that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Proven will be available on Shark Tank Blog once this episode airs.

Proven Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Proven & Ming Zhao as more details become available.

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