Rescue Ready

rescue readyEric Hartsfield and Brett Russel seek a Shark to invest in Rescue Ready, their fire escape ladder system, in Shark Tank episode 1124. Both men are firefighters in Norfolk, Virginia. Their product is a rescue ladder that is permanently attached to a window sill. The ladder is made out of canvas rope so it can coil up out of site.

Both men attended the College of Business at James Madison University, but they didn’t meet until they were put in the same fire department. They both specialize in technical rescue: rope rescue, confined space rescue, vehicle extrication, and structure fires. Brett also owns a landscape company and Eric installs windows. His knowledge of installing windows is just as vital to the company as his background as a fire fighter.

As firefighters, the guys know over 2,500 people die from house fires each year. Most fatalities occur near windows or doors where people get overcome and die trying to escape. With a Rescue Ready Ladder installed, an occupant can have the ladder deployed and ready to use in around thirty seconds. The ladders are pre-rigged and structurally attached so they are truly ready to go. Even in homes with escape ladders, precious time is lost looking for the ladder (in a closet, under a bed).

As of now, they are in the very beginning stages of their business. On their website, they say they are looking for “an established window manufacturer, to partner with, that shares our passion for building life-saving products.” They’re also hoping a Shark can help them bring their life-saving product to market.

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Posts about Rescue Ready on Shark Tank Blog

RescueReady – Fire Escape Ladder

Rescue Ready Shark Tank Recap

Eric and Brett will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and “recurring” Shark Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Rescue Ready will be available on Shark Tank Blog once this episode airs.

Rescue Ready Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Rescue Ready & Eric Hartsfield and Brett Russel as more details become available.

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