Rescue Ready

rescue readyEric Hartsfield and Brett Russel seek a Shark to invest in Rescue Ready, their fire escape ladder system, in Shark Tank episode 1124. Both men are firefighters in Norfolk, Virginia. Their product is a rescue ladder that is permanently attached to a window sill. The ladder is made out of canvas rope so it can coil up out of site.

Both men attended the College of Business at James Madison University, but they didn’t meet until they were put in the same fire department. They both specialize in technical rescue: rope rescue, confined space rescue, vehicle extrication, and structure fires. Brett also owns a landscape company and Eric installs windows. His knowledge of installing windows is just as vital to the company as his background as a fire fighter.

As firefighters, the guys know over 2,500 people die from house fires each year. Most fatalities occur near windows or doors where people get overcome and die trying to escape. With a Rescue Ready Ladder installed, an occupant can have the ladder deployed and ready to use in around thirty seconds. The ladders are pre-rigged and structurally attached so they are truly ready to go. Even in homes with escape ladders, precious time is lost looking for the ladder (in a closet, under a bed).

As of now, they are in the very beginning stages of their business. On their website, they say they are looking for “an established window manufacturer, to partner with, that shares our passion for building life-saving products.” They’re also hoping a Shark can help them bring their life-saving product to market.

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Posts about Rescue Ready on Shark Tank Blog

RescueReady – Fire Escape Ladder

Rescue Ready Shark Tank Recap

Eric and Brett enter seeking $75,000 for 15% of their business. The company is a true start-up as they have no sales yet. The Sharks really like the two firefighters and Lori says she has a soft spot for first responders. Unfortunately, the Sharks feel window manufacturers won’t warm to the idea and they all go out.

Rescue Ready Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. After the show aired, the guys launched a Kickstarter that was unsuccessful and closed on June 26, 2020. As of July, 2020 the company website is still live and they continue to reach out to window manufacturers.

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