Erin Robertson tackles the problem of female breast sweat when she pitches the Tata Towel in episode 1003. The inspiration for her assault on perspiration came on a warm LA evening while preparing for a date. Her AC was on the fritz and her tatas were sweating bullets. She tried a variety of methods to dry off, but none of them worked.
All during her date, she kept thinking about her sweaty breast problem. Her thoughts kept her awake later that night and finally it came to her. She borrowed a sewing machine, watched a lot of Youtube videos on sewing and went to work, destroying every towel she owned in the process. Once she had some prototypes, she passed them around to her friends.
One friend had rash problems due to moisture under her breasts. The Tata Towel cured her. Another friend was nursing and found the towel to be comfortable and allowed for easy access. Erin patented her towels and now sells them for use at the spa, gym or just lounging around.
She makes each Tata Towel out of the softest material she can find. They cost $35-$45 and come in a variety of colors and patterns. Since each color and pattern is still hand-made, quantities are limited. Erin needs to ramp up her manufacturing to meet a mass market and a Shark can help her with that.
Tata Towel Company Information
Posts about Tata Towel on Shark Tank Blog
Tata Towel Shark Tank Recap
Erin will pitch the panel of five Sharks on the business and its prospects for growth. She'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Barbara Corcoran that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards." A full pitch re-cap on Tata Towel will be available on Shark Tank Blog once this episode airs.
Tata Towel Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Tata Towel & Erin Robertson as more details become available.