Wellingtons Shark Tank Update – Shark Tank Season 15
Arya and Anastasia Alexander brought Wellingtons to Shark Tank. Despite leaving without a deal, they saw a massive spike in sales and expanded into new markets with their popular Welly Bites.
Arya and Anastasia Alexander entered Shark Tank Season 15, Episode 3 and pitched their gourmet comfort food brand, Wellingtons. The Alexanders take their Wellingtons a step further; they call them “Wellys.”
While the classic Beef Wellington remains their signature product, the founders also created fun, unconventional flavors like:
- Cheeseburger Welly
- Breakfast Welly
- Buffalo Chicken Welly Bites
- Hazelnut Chocolate Welly
- Seasonal variants like Thanksgiving Welly
Wellingtons products are available in individual, large, and extra-large sizes, with prices ranging from $35 to $180. The Welly Bites are a good choice for entertaining with a smaller, snack-sized food item.
About Wellingtons
| Category | Details |
|---|---|
| Business Name | Wellingtons |
| Founders | Arya and Anastasia Alexander |
| Industry | Food |
| Product | Ready-made Beef Wellingtons (various flavors) |
| Funding (Pre-Shark Tank) | Raised $313,000 in sales (in 2022) |
| Investment Asked | $200,000 for 10% equity |
| Deal Status | No Deal |
| Valuation | $2 million (at the time of the Shark Tank pitch) |
Arya and Anastasia Alexander started Wellingtons during the COVID-19 pandemic. One day, after cooking a traditional Beef Wellington at home for dinner, they realized how complicated and time-consuming the dish was and saw a business opportunity.
For the next few months, they tested cooking different recipes by adding other meats inside the flaky puff pastry. They started in their own kitchen but eventually moved into a commercial kitchen space in Los Angeles. They sell directly to consumers on their website.
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Despite being early-stage founders, the couple had already secured partnerships with Goldbelly, Locale Market, and Pink Dot for nationwide distribution.
Wellingtons have the traditional in single serve, large and extra large for $35, $90 and $180, respectively. There are also a lot of other choices. A classic Beef Wellington is made with tenderloin of beef coated in pâté de foie gras, wrapped in puff pastry, and baked. They also have a cheeseburger, breakfast, Nutella “Wellys,” a cheeseburger, and Buffalo chicken “Welly bites.”
Throughout the year, they also introduce other Wellys, such as a Thanksgiving Welly. They likely want a Shark’s help scaling and perhaps getting into retail.
Check out other Shark Tank Season 15 Episodes
Wellingtons Shark Tank Pitch
Arya and Anastasia entered the Shark Tank seeking $200,000 for a 10% equity in their business. Arya says great food makes for better dates, and they introduce Wellingtons. A traditional Beef Wellington is a rich, indulgent dish made by wrapping a tender filet mignon in flaky, golden pastry.
Anastasia asks if the Sharks have ever tried making a Beef Wellington. It’s the most complicated and time-consuming, which is why most people only have it at a restaurant or on a special occasion.
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The founders thought there had to be a simpler way to enjoy their favorite dish at home. That’s why they created Wellingtons, which are incredible frozen beef Wellingtons that are shipped directly to customers. They do the work, so you don’t have to spend time prepping or reading a difficult recipe. The founders say, “We prep, you bake.”
Wellingtons show their full-size Beef Wellington; all you have to do is pop it in the oven, bake it for 35 minutes, and BOOM, you’re ready to serve. They have their classic Welly, a cheeseburger Welly, a breakfast Welly and a hazelnut chocolate Welly. They also have Buffalo Chicken Welly Bites and Cheeseburger Welly Bites.
What Makes Wellingtons Unique?
The following features set Wellingtons apart:
- Frozen Beef Wellington Made Easy: They’ve simplified a notoriously complex gourmet dish into a convenient, ready-to-bake product that’s accessible to home cooks.
- Creative Flavor Twists: Beyond the classic Beef Wellington, they offer fun, unexpected varieties like Cheeseburger, Breakfast, Buffalo Chicken, and even Nutella Wellys.
- High-End Yet Approachable: Wellingtons brings luxury dining into everyday kitchens, merging gourmet appeal with frozen food convenience.
- Direct-to-Consumer Focus: Their shift from third-party platforms (like Goldbelly) to selling on their own website gives them better control of margins, packaging, and customer experience.
- Food Service Expansion: Early deals with hotels show potential in wholesale and recurring B2B orders, setting them apart from other frozen meal startups.
Did Wellingtons Get a Deal on Shark Tank?
The Sharks taste their samples. They like them. Kevin says it’s a difficult dish to make. Michael says it’s great, not good. They sell the classic Welly for $35, and it costs $9.41 to make and sell directly to consumers. They sell a 4-pack of Wellys on GolBelly for $169, which includes shipping.
Wellingtons wants to move away from Goldbelly. In 2022, they generated $313,000 in sales, with $240,000 attributed to Goldbelly. Despite this, they reported a net loss of $260,000 for the year. They need to shift to selling on their own site to make money.
Kevin says he can’t do their deal because he sells Sous Vide on QVC, so he is a competitor; he’s out. Michael thinks it’s so young and small; he’s out. Mark says they have to find a different way to sell; he’s out.
Arya says they just closed their first deal with a food service business. They have deals for 200 units of Welly Bites per month at two hotels. Lori says everything here is great, but she doesn’t eat much meat; she’s out.
Barbara wants to know what they want from a Shark. They want a partner. Barbara says she’s had successes and failures in food businesses; she’s out.
What Happened to Wellingtons After Shark Tank?
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The Wellingtons Shark Tank update is as follows.
After their Shark Tank appearance, Wellingtons experienced an immediate surge in sales, bringing in $172,000 on the night of the episode and another $342,000 in the next six days. This $514,000 boost far exceeded the $200,000 investment they originally sought on the show.
Founders Arya and Anastasia Alexander shared that they’ve been shifting away from third-party platforms, reducing reliance from 90% to 75% and increasing direct-to-consumer sales through their website. Following advice from Kevin O’Leary, this pivot has allowed them to own the customer experience and data.
Since its appearance, Wellingtons has exceeded $3.7 million in total sales. The founders also reflected on their Shark Tank experience, admitting they wish they had researched Barbara Corcoran more closely, believing her background with brands like Cousins Maine Lobster might have made her an ideal partner.
Looking ahead, the company is in talks with food service businesses and sports stadiums to bring their bite-sized “Welly Bites” to larger venues. They’re also expanding their partnership with Costco, opening the door to even broader retail opportunities.
Wellingtons’s net worth is $1 million as of 2024, while its annual revenue was $600K in 2023. The estimated net worth is approximately $3.5 million in 2025.
Where Can You Buy It?
Wellingtons are available for purchase on their official website, making it easy to enjoy this luxurious dish at home. The website offers the best prices and full control over the customer experience. For example, a pack of four Wellys costs $140, and the Classic Beef Wellington is priced at $35.
Given the high demand for beef in the U.S., having ready-to-bake gourmet Beef Wellingtons delivered to your door offers a true luxury experience at a reasonable price. Check out their social media for more updates on Facebook and Instagram.
Read more details about Wellys: Elevating Classic Comfort Food.
Quick Summary
- Arya and Anastasia Alexander pitched Wellingtons on Shark Tank, seeking $200,000 for 10%.
- Despite facing significant losses last year, they secured new deals with food service businesses.
- Wellingtons offers unique flavors like cheeseburgers, breakfast, and Nutella.
Want to know about the other businesses that appeared on Shark Tank Season 15, Episode 3 alongside Wellingtons? Check out the business updates below.
