Matt and Emily Griffin want to cook up an investment in their successful bake ware company, Baker's Edge, in the Shark Tank season 5 finale. Matt came up with the original Baker's Edge product, a brownie pan the gives every brownie in the batch that “corner crust,” in 1998. After several years of designing the pan, the couple went full-bore with the idea in 2002, emptying their bank accounts to patent the design and produce the first prototypes.
The big break came in 2004 when they won $25,000 in the “Ideas Happen" contest, sponsored by VISA and MSN. Since then, they've sold a TON of Baker's Edge brownie pans and introduced a lasagna pan and a muffin pan. Next up for the Griffins and Baker's Edge is a cupcake pan. They sell their products on Amazon all over the world.
They are likely looking to the Sharks to help them get the cupcake pan off the ground and get even wider distribution for their product.
Baker's Edge Shark Tank Recap
Matt and Emily will pitch the panel of five Sharks on their business and its prospects for growth. They’ll need to convince Mark Cuban, Lori Grenier, Kevin O’Leary, Barbara Corcoran, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards." A full pitch re-cap on Baker's Edge will be available on Shark Tank Blog once this episode airs.
Baker's Edge Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Baker's Edge and Matt and Emily as more details become available.
Posts About Baker's Edge on Shark Tank Blog
Baker's Edge Information