Brake Free

brake freeHenry Li and Alex Arkhangelskiy hope for a deal for Brake Free, their smart LED brake light for motorcycle helmets, in Shark Tank episode 1125. Li got the idea while working for a silicon valley tech entrepreneur. As an avid motorcyclist, he’s concerned with safety, so he recruited a team to help develop the product. the first prototype was completed in 2014.

What makes Brake Free safer than the lights already on a motorcycle is the helmet is at eye level for other drivers. Motorcycle brake lights are too low and too small. The lights, which are actually a series of small LED lights, intensify when braking or decelerating. No new equipment is needed either, the light secures onto the back of any motorcycle helmet. It’s a truly wireless unit that “knows” when to light up through what Li calls “gyrometer and accelerometers with a powerful and patented brake detection algorithm.” In other words, it’s a smart brake light.

The company really got going in April, 2017 with an IndieGoGo campaign that raised $259,797. Manufacturing delays and shipping issues delayed the delivery of some pre-orders as late as Spring, 2020. They’ve since worked things out as they are selling Brake Free for $169.99 on their website. They also offer several accident protection plans. Given the difficulties they had with manufacturing, they likely want a Shark who can help them navigate that aspect of the business. Will a Shark “brake” out some cash and invest?

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Posts about Brake Free on Shark Tank Blog

BrakeFree – Helmet Mounted Brake Light

Brake Free Shark Tank Recap

Henry and Alex will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Brake Free will be available on Shark Tank Blog once this episode airs.

Brake Free Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Brake Free & Henry Li and Alex Arkhangelskiy as more details become available.

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