Elf Gift Wrap Cutter

Elf Gift Wrap CutterBryan Perla introduces his Elf Gift Wrap Cutter in the Shark Tank Holiday special, episode 1110. Perla is currently a junior at Stanford University while balancing his newfound entrepreneurial success. In fact, some of his classmates helped him get the product off the ground.

He first envisioned the ELF (which stands for Easy, Lightweight and Fast) as a senior in high school where he developed his first prototype. He kept the idea alive when he went off to Stanford and in his sophomore year, he launched a successful Kickstarter campaign that raised $130,125 in the spring of 2018. Some of his Stanford buddies helped him with the Kickstarter, but he ran into some production issues. Despite promising a Christmas 2018 delivery, he shipped the product in March of 2019, presumably around the time he was trying to get on the show.

The Elf is a clever tool. It’s cylindrical and slides over a rolled up tube of wrapping paper. By sliding the paper through the slot in the cylinder, you can cleanly cut any size wrapping paper with no waste and no jagged edges. Since you can cut with the Elf without unrolling the paper, it keeps things organized too.

The Elf sells for $20.99 for a two pack. Amazon is fully stocked with inventory for the Christmas season. While the product is patent pending, there are already a bunch of knock-offs. Bryan probably wants a Shark’s help navigating the cutthroat world of overseas manufacturing and patent protection.

Company Information

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Posts about Elf Gift Wrap Cutter on Shark Tank Blog

The Little ELF – Gift Wrap Cutting Tool

Elf Gift Wrap Cutter Shark Tank Recap

Bryan will pitch the panel of five Sharks on the business and its prospects for growth. He’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards.” A full pitch re-cap on Elf Gift Wrap Cutter will be available on Shark Tank Blog once this episode airs.

Elf Gift Wrap Cutter Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Elf Gift Wrap Cutter & Bryan Perla as more details become available.

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