Eterneva

eternevaAdelle Archer and Garrett Ozar seek an investor for Eterneva, their business that turns cremation ashes into a diamond. The company got started in 2017 after Adelle lost a close friend and had some of her ashes. She wanted to do something special to memorialize her memory. After exploring different options, she had a diamond made from her friend's ashes; she presented the diamond to her friend's family as a memento.

This led her to start Eterneva. For around $7000, the company ships the deceased's ashes to a diamond lab in Amsterdam. In a process that takes about 8 months, the company compresses the ashes into a 0.5 carat diamond. Once the rough diamond is formed, it gets sent to a diamond cutter for refinement. Customers can customize the shape and color and have the stone mounted in a variety of jewelry settings.

Eterneva isn't the only business that makes diamonds out of ashes. There are several competitors, but Archer believes her personal touch differentiates her company from the others. The company also plans to open their own diamond growing lab in Austin later this year. With more people opting for cremation than burial, there are a lot of potential customers. They even offer the service for pets.

Archer  and Ozar have big plans. They likely want a Shark to help them set up their diamond growing lab. Will a Shark think this opportunity is a jewel of an investment?

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Diamonds from Ashes

Eterneva Shark Tank Recap

Adelle and Garrett will pitch the panel of five Sharks on the business and its prospects for growth. They'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Eterneva will be available on Shark Tank Blog once this episode airs.

Eterneva Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Eterneva & Adelle Archer and Garrett Ozar as more details become available.

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