Games2U Shark Tank Update – Shark Tank Season 2

Games2U brings the ultimate mobile party experience right to your doorstep with video game theatres, laser tag, and more. It entered Shark Tank Season 2!

By Rob Merlino  |  Last updated: June 16, 2025

Games2U

Games2U is a mobile video game franchise business started by brothers Stuart & David Pikoff. Games2U appeared on Shark Tank Season 2 Episode 7 on April 29, 2011, and had an update segment in Shark Tank Season 4 Episode 5.

The company caters primarily to the birthday party crowd, bringing mobile Video Game Theatres, 4D Ride Experiences, Giant Hamster Balls, and  Laser Tag via a large trailer or truck to your location. Think of it as a mobile arcade. They are famous for their giant “Ubot,” a robot you can get inside of and “drive.” Games2U provides a complete party experience for young and old alike.

Check out other Shark Tank Season 2 Episodes.

About Games2U

Category Details
Business Name Games2U
Founders Stuart and David Pikoff
Industry Mobile Entertainment
Product Mobile video game franchise
Deal Status No Deal
Investment Asked $500,000 for 10% equity

Games2U Shark Tank Recap

When the Pikoff brothers pitched the sharks in the Shark Tank, they were doing $3.5 million in gross sales per year, while only netting $125K.

As of the air date, they had sold 140 franchises in 28 different states. Franchisees pay $100K up front, plus a 6% royalty.

Did Games2U Get a Deal on Shark Tank?

Daymond and Barbara went out immediately, quickly followed by Jeff Foxworthy, who thought the cost of a Games2U party was too much for the average family.

Robert felt the Pikoff brothers would need to constantly develop new games and went out. Kevin O’Leary offered $500K for 51% of the company.

After a brief discussion, the brothers countered with $500K for 25%. Kevin wasn’t interested in that level of control, and he, too, went out. He did, however, take the Ubot for a test drive.

Games2U Shark Tank Update

Since Games2U appeared on the Shark Tank, they have grown to over 150 franchises in the USA, they have a master franchise in Canada, and franchises in 7 Middle Eastern countries.

Games2u, based in Austin, Texas, is also exploring franchising in Australia, South Africa, and Europe. In 2012, it was listed 24th on the Entrepreneur Magazine Franchise 500.

Games2U has been praised for having a strong franchising organization that will sustain growth for years to come. Franchising and party booking information is available on the company website. From what I have heard from friends and family who have hosted or attended Games2U parties, they are a heck of a lot of fun!

As of January 2023, the company has $9 million in revenue annually and over 140 franchises. Experts estimate the current net worth of Games2U is between $8 million and $15 million.

How Can You Use It?

Games2U services are available for booking directly through their official website, where you can check availability by zip code. Follow them on Facebook and Twitter for more updates.

Quick Summary

  • Games2U is a mobile entertainment franchise offering video game trucks, laser tag, giant hamster balls, and more for birthdays and events.
  • The company expanded to over 150 franchises across the U.S., Canada, and the Middle East.
  • As of 2023, Games2U earns about $9 million annually.

Take a look at the other businesses that appeared on Shark Tank Season 2 Episode 7. Check the links below for the business updates!

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Entrepreneur, author, and raconteur, Rob Merlino is a blogger and writer who enjoys the Shark Tank TV show and hot dogs. A father of five, he freelances for a variety of publications and manages a stable of websites, including Shark Tank Blog, Hot Dog Stories, RobMerlino.com, and more.
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