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icpooch14-year-old Brooke Martin, along with her CEO, James Pelland, pitches iCPooch, a device that lets pet owners feed and chat with their dog remotely, in Shark Tank episode 628. Martin developed the idea when she was only 12 years old. She felt guilty about leaving her newly adopted shelter dog at home alone and sought out solutions to be able to video chat with her dog. When she found no solution, she invented one!

With the help of her dad, she built prototypes in the family garage. They built a wifi enabled treat dispenser with a tablet mounting device that lets you interact with your dog (or your cat – if they’re paying attention) through the app. To get the project going, Martin did a Kickstarter in the fall of 2013 which failed to raise the $70,000 goal. A second Kickstarter in the spring of 2014 raised nearly $30,000 on a $20,000 goal. From that point on, iCPooch was a going concern.

The iCPooch costs $139 on Amazon – without the tablet. The mounting bracket on the iCPooch accepts 7-10 inch tablets and it interacts with iPads and Android devices. She also sells special treats designed to fit in the iCPooch dispenser. Martin is likely looking for a Shark to help ramp up production and retail distribution.

Will a Shark invest in Martin’s device?

iCPooch Shark Tank Recap

Brooke will pitch the panel of five Sharks on the business and its prospects for growth. She’ll need to convince Mark Cuban, Lori Grenier, Kevin O’Leary, Barbara Corcoran, and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but she’ll need to show them SHE is capable of running the company to “Shark standards.” A full pitch re-cap on iCPooch will be available on Shark Tank Blog once this episode airs.

iCPooch Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. From the company website:

Due to unforeseen circumstances iCPooch has ceased all of its business and mfg. operations.

Posts About iCPooch on Shark Tank Blog

Dog Video Chat

Company Information






  1. Toni Maffeo says

    i have this product since christmas my Lucy and I are thrilled it’s amazing I love it

  2. This is a wonderful idea. I would get one but I’m usually home or I take my dogs with me when I go out..
    Thank you for a great product.. Good luck

  3. Love my iCpooch! I have 5 dogs.. 3 toy poodles.. All turning 3 years old, a maltipoo and yorkipoo both just 10 months old.. And I get to watch them and talk to them throughout the day.. I love sending tears and seeing them wag their tails as they run over to iCpooch when they hear and see me! It would be great if there was the ability to link other iCpooch throughout the house !

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