Jiggy Shark Tank Update – Shark Tank Season 12
Jiggy is a premium puzzle brand that turns artwork from emerging female artists into frame-worthy jigsaw puzzles. It was featured on Shark Tank Season 12.
Kaylin Marcotte hopes to piece a deal together for Jiggy, her high-end jigsaw puzzle company, in Shark Tank Season 12 Episode 22. She began her love affair with jigsaw puzzles while helping start up The Skimm, an online news outlet. Working at startups can be stressful, and Kaylin used jigsaw puzzles as a way to unwind before bed each night. In November 2019, she left The Skimm and started Jiggy.
Check out other Shark Tank Season 12 Episodes.
About Jiggy
| Category | Details |
|---|---|
| Business Name | Jiggy |
| Founder | Kaylin Marcotte |
| Industry | Arts & Crafts |
| Product | High-end jigsaw puzzles featuring artwork by female artists |
| Deal Status | Deal secured with Mark Cuban |
| Investment Asked | $500,000 for 5% equity |
| Deal Outcome | $500,000 for 15% equity |
| Valuation | $10 million |
Kaylin wanted to empower women, so she contacted New York City area female artists to create designs for her puzzles. She’s also into protecting the environment, so she has carbon-neutral packaging and shipping materials, and the puzzles are shipped in reusable glass jars.
After the 2019 Christmas season, sales – predictably – slowed. In March, when the COVID-19-induced lockdowns started, sales skyrocketed 550%. She sold out by April and had to quickly re-stock, but she knew she would sell out again in two months.
She pivoted and started offering Jiggy Originals—original artwork painted onto a blank jigsaw puzzle. These sold at auction for up to $4,000! The regular puzzles—now in stock on her website and Amazon—cost $40 each. They’re 450-piece puzzles, and each one comes with glue so you can actually frame your puzzle art.
Kaylin has proven the concept for Jiggy; now, she wants a Shark to invest and take a piece of her business.
Jiggy Shark Tank Recap
Kaylin enters the Shark Tank seeking $500,000 for 5% of her business. She explains her business and social mission. Sales since 2019 (the episode was taped in July 2020) are $2.25 million, and she has zero debt. She needs a Shark’s help managing the rapid growth of her business.
The Sharks’ sentiment is that she has rapid growth because of the COVID-19 pandemic. The concern is whether those sales are sustainable.
Did Jiggy Get a Deal on Shark Tank?
Robert and Daniel drop out, but Kevin makes an offer. His offer is $100,000 for 15% plus a $400,000 loan at 10% interest. Kaylin sets her sights on Mark, who seems interested. She asks what percentage he’d be comfortable with, and he says 15%.
Daniel says to take Mark’s money and put it in her pocket because the business doesn’t need cash. Kaylin clearly doesn’t want to give up 15%. Kaylin asks if Mark will match $50,000 in charitable donations if they do the deal, and Mark says yes.
Jiggy Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Mark never closed. Kaylin didn’t want to give up the equity.
She introduced custom, branded puzzles for businesses as a giveaway. The thought is that most people spend 4-8 seconds looking at an ad, but they spend hours working on a jigsaw puzzle. This accounts for longer brand engagement. Lifetime revenue for this company as of November 2021 is $4 million.
In early 2022, the puzzles were available at Bloomingdale’s, Nordstrom, Anthropologie, Macy’s, and dozens of independent gift and novelty shops. She also added frames (for framing your completed puzzle) to the line. As of November 2023, the company is doing $2.5 million in annual revenue. The estimated net worth of Jiggy is between $2 million and $4 million, as of 2025.
Posts about Jiggy on Shark Tank Blog
Jiggy Jigsaw Puzzles – Puzzle Art
Where Can You Buy It?
Jiggy puzzles are available for purchase on their official website and on Amazon. They are also present with other retail partners. Check out their social media pages for more updates: Facebook and Twitter.
Quick Summary
- Kaylin Marcotte pitched Jiggy, a high-end jigsaw puzzle company, seeking $500,000 for 5% equity.
- The company, featuring puzzles designed by female artists, has a strong social mission and eco-friendly packaging.
- Despite impressive sales during the COVID-19 pandemic, concerns about sustainability led Kaylin to decline a deal with Mark Cuban.
Curious to know about more products from this episode? Check out other businesses that participated alongside Jiggy.
