Jim Otteson wants a Shark to invest in Luma Soda, his “healthy” soda company, in Shark Tank episode 1017. Otteson, a trial attorney for 26 years, used to guzzle diet soda when preparing for a trial. When he realized diet sodas were filled with nasty additives and chemicals, he began looking for a healthier, low-calorie soda. What he found was “craft sodas” with loads of sugar or sparkling beverages. He didn't like either, so he created his own soda: Luma Soda.
Jim quit his job as an attorney and began developing a clean, naturally sweetened, low-calorie soda. He sweetens Luma with monk fruit and a touch of honey – there's no caffeine, stevia or aspartame to be found. There are no artificial colors either. Luma Soda comes in four flavors: Cola, Cherry Cola, Lemon/Lime and Blood Orange. Each can has only 25 guilt-free calories.
Jim cans his soda in the USA under the Agility Beverages moniker. It currently sells online for $19.99 a case and through unnamed “select partners.” There's a monthly subscription option as well. There aren't any big name grocery stores stocking Luma Soda yet, but that's probably what he wants a Shark's help with. Will a Shark want a taste of this soda?
Luma Soda Company Information
Posts About Luma Soda on Shark Tank Blog
Luma Soda Shark Tank Recap
Jim will pitch the panel of five Sharks on the business and its prospects for growth. He'll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran and Guest Shark Rohan Oza that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but he’ll need to show them HE is capable of running the company to “Shark standards." A full pitch re-cap on Luma Soda will be available on Shark Tank Blog once this episode airs.
Luma Soda Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Luma Soda & Jim Otteson as more details become available.