Ora Organic Shark Tank Update – Shark Tank Season 8
Will Smelko and Ron Chang Introduce Ora Organic, Their Plant-Based Supplement Line on Shark Tank Season 8. They walked away without a deal.
Will Smelko and Ron Chang hope to supplement their cash flow when they pitch Ora Organic, their line of organic and sustainable supplements, on Shark Tank Season 8 Episode 18.
About Ora Organic
| Category | Details |
|---|---|
| Business Name | Ora Organic |
| Founders | Will Smelko, Ron Chang, Erica Bryers |
| Industry | Health and Nutrition |
| Product | Organic supplements made from plant-based ingredients, free of GMOs and artificial chemicals |
| Deal Status | No Deal |
| Investment Asked | $375,000 for 5% equity |
| Valuation | $7.5 million |
In the Maori language of New Zealand, the word Ora means life, health, and vitality. Erica Bryers, who is also Will’s fiancée (“life and business partner”), is from Auckland, New Zealand. Erica, a co-founder of the business who doesn’t appear on the show, came up with the company name.
They started the business in 2015 to make nutrients, NOT supplements.
Many supplements contain strange-sounding chemicals. Ora Organic takes the good stuff from fruits and vegetables and uses the organically extracted nutrients in its products. For instance, its Omega 3 spray (typically found in fish oil) comes from sustainably sourced algae. All its supplements are GMO-free and 100% organic.
The company sells vitamins, protein powder, and other organic powders that consumers add to food or drinks for extra nutrition. Prices vary for different supplements, but mostly between $20 and $50. Ora sells on their website and has an extensive selection of products on Amazon.
They likely want a Shark’s help with mass distribution. Will a Shark supplement their portfolio and invest in Ora?
Check out other Shark Tank Season 8 Episodes.
Ora Organic Shark Tank Pitch
Will and Ron enter seeking $375,000 for 5% of their business. Ron starts pouring nasty chemical ingredients into a pot to demonstrate what goes into many supplements. It’s both disgusting and alarming.
Next, they reveal a table filled with fruits and vegetables and describe how their “nutrients” are natural and chef-made. They hand out samples and describe how man-made vitamins are not good for you.
So far, in 10 months, they have $415,000 in sales. They also reveal a $150,000 investment at a $2.2 million valuation (a little under 15%).
Did Ora Organic Get a Deal on Shark Tank?
Robert chimes in and says he’s not into the supplement business, so he’s out. Daymond doesn’t like the valuation offered to the Sharks and thinks the guys are unrealistic; he’s out. Lori likes the products but not the packaging; she’s out. Mark thought they were going into the food business and licensing to food companies, so he’s out, too.
Kevin likes what they’re doing, but not the valuation. He offers $375,000 for 20%. After some quibbling about the valuation, Kevin drops to 17%. The guys predict a good year ahead and don’t want to give up that much equity. They decline and leave with no deal.
Ora Organic Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. After Shark Tank, the company introduced some new products, including protein powders, probiotics, vitamins, apple cider vinegar tablets, and more. They also won the 2017 NBJ Small Company Growth Award.
The Shark Tank effect reportedly caused sales to go up 400%, and they claim the company is worth $10 million. Their Amazon store stocks all their items. The company added to its line with products for gut health, vaginal health, nails, hair, hormone balance, sleep, skin, and more. You can find their products in Vitamin Shoppe stores nationwide.
As of June 2024, the company is still in business and has annual revenues of about $2.5 million. The estimated net worth of Ora Organic is approximately $10 million.
Posts About Ora Organic on Shark Tank Blog
Organic Supplements for Vitality
Where Can You Buy It?
Ora Organic, the organic and sustainable supplements, are available for purchase on their official website and on Amazon. Check out their social media pages for more recent updates: Facebook and Twitter.
Quick Summary
- Will Smelko and Ron Chang pitch Ora Organic, their organic and sustainable supplements, seeking $375,000 for 5% equity on Shark Tank.
- Despite Kevin O’Leary’s interest, the entrepreneurs declined his offer of $375,000 for 17% equity, leaving the Tank without a deal.
- The company continues to grow, achieving $2.5 million in annual revenue by June 2024. Its wide range of products is available on Amazon and in Vitamin Shoppe stores nationwide.
Curious about the other businesses that appeared on Shark Tank Season 8 Episode 18? Check out their business updates!
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- The Elephant Pants Shark Tank Update
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- Bombas Shark Tank Update
