Husband and wife team Fred Swar and Kirsten Maitland want a Shark to bite on Rebel Cheese, their line of vegan cheeses, in Shark Tank episode 1509. The couple operates a cheese shop in Austin, Texas where they make and store their cheese. They also have a small restaurant there. Like many businesses during the Covid-19 pandemic, business slowed and they turned to eCommerce to drive more sales.
Kirsten and Fred use traditional cheese making methods in all their cheeses. The only thing different is they use nut milks instead of animal milk. They have a bunch of cheeses available. Flavors include: Smoked Cheddar, Brie, Sundried Tomato Fromage, Pepper Jack, Honee Pistachio Chèvre, Gruyere, Balsamic Fig & Walnut Fromage, Parmesan, Truffle Chèvre, Truffle Brie, Spanish Paprika Chèvre, Ash Chèvre and Cinnamon Cognac Gjetost.
Customers can build a box of cheese (minimum 4 flavors) or purchase a curated box for $115 to %158. Individual cheeses range from 5.4 to 8 ounces and they all cost around $20. The cheese is comparable to “gourmet cheese” pricing. Currently, they sell in their store or on their website. They likely want a Shark’s help with customer acquisition and expanded retail sales.
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Posts about Rebel Cheese on Shark Tank Blog
Rebel Cheeses: A Plant-Powered Twist on Tradition
Rebel Cheese Shark Tank Recap
Fred and Kirsten will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Emma Grede, Kevin O’Leary, Lori Greiner and Robert Herjavec that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Rebel Cheese will be available on Shark Tank Blog once this episode airs.
Rebel Cheese Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Rebel Cheese & Fred Swar and Kirsten Maitland as more details become available.
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