Shake It Pup Shark Tank Update – Shark Tank Season 11
Shake It Pup sprinkled a fresh twist on dog food in the Shark Tank Season 11, hoping to get an investment. But, did the Sharks bite?
AJ Crook and Brett Maiolfi hope to spice up the Tank with Shake It Pup, their line of dog food seasoning, in Shark Tank Season 11 Episode 13.
Check out more Shark Tank Season 11 Episodes.
About Shake It Pup
| Category | Details |
|---|---|
| Business Name | Shake It Pup |
| Founders | AJ Crook, Brett Maiolfi |
| Industry | Pet Food & Nutrition |
| Product | Dog food seasoning with human-grade ingredients |
| Deal Status | Deal Secured with Mark Cuban (Deal did not close) |
| Investment Asked | $100,000 for 10% equity |
| Deal Outcome | $100,000 for 25% equity |
| Valuation | $1 million (at the time of the Shark Tank pitch) |
Crook and Maiofli were no strangers to the pet food business. They created a small batch, craft dog food business called Snap Wag in 2016.
They wanted to offer dog owners the best in taste and nutrition for their pets. Even though Snap Wag foods are top-notch, dogs probably get tired of “the same old thing” daily.
In order to spice things up a bit for their canine customers, they developed Shake-It-Pup, an easy-to-use, dry dog food seasoning for use on ANY dog food. The seasonings are human food-grade flavorings that add taste and nutrition to dog food.
Each bottle has different flavors and nutritional supplements that keep Fido happy and healthy at mealtime. Simply sprinkle a little seasoning on dry or wet dog food, add a little water (or not), and watch your best friend devour their food.
The Shake It Pup seasonings come in ten flavors, i.e, Bae’con and Eggs, Barkin BBQ, Slammin Salmon, Turkey Feast, Pizza My Heart, Peanut Butter Belly, Charcuterie, Digestion Power Broth, Bone & Joint Power Broth, and Skin & Coat Power Broth. Each 4.5-ounce bottle of seasoning costs $12.99, and you can buy them on Amazon or the company website.
While the two dog lovers have plenty of experience building a pet food business, they probably want a Shark’s help getting into retail in a product space that’s currently nonexistent. Will a Shark think this deal has the right flavor?
Shake It Pup Shark Tank Recap
AJ and Brett entered seeking $100,000 for 10% of their business. They explained the products and handed out samples. The Sharks knew people would spend money on their pets and appeared interested.
Since starting the company a year before (as of the taping date), they had done $105,000 in sales. The guys wanted a Shark’s help with inventory and finding a co-packer.
Did Shake It Pup Get a Deal on Shark Tank?
Kevin thought they had issues with their marketing and offered $100,000 for 50%. Lori offered $100,000 for 3% but wanted a $1.00 per-bottle royalty until she recouped her investment. After that, she wanted 25 cents per bottle as a royalty in perpetuity.
Daymond was out on the grounds of the product being easily replicable. Maria deemed the product to be too expensive and followed Daymond’s suit.
Mark offered $100,000 for 25% and touted his successful dog food company, Wild Earth. They accepted Mark’s offer.
What Made Shake It Pup Unique?
It was an easy, convenient, and healthy route to spice up your dog’s food with some over-the-top seasonings. Think of it like a tastemaker for instant noodles, but healthier. They also offered various flavors for several needs, whether focused on the fur or the bones.
Shake It Pup Shark Tank Update
The deal with Mark did not close, and something fishy was going on. In July 2021, AJ Crook left the company. Brett Maiolfi rebranded the company to Snap Wag, which he has owned since 2016.
The company is out of business and no longer sells on Amazon. They have had no functioning website or social media since 2021. Even Brett’s Snap Wag site is dark, and it’s safe to say they’re done.
Posts About Shake It Pup on Shark Tank Blog
More information on Shake-It-Pup’s Dog Food Seasonings.
Quick Summary
- AJ Crook and Brett Maiolfi sought $100,000 for 10% equity in Shake It Pup, valuing the business at $1 million.
- Shake It Pup is a line of dry dog food seasoning designed to enhance the flavor and nutrition of any dog food.
- They accepted Mark Cuban’s offer of $100,000 for 25% equity, but the deal ultimately did not close.
Shake-It-Pup did not last long. Check out other business updates from the same episode.
