Squid Socks

squid socksGabe and Jessica Miller pitch Squid Socks, their baby socks that won’t fall off, in Shark Tank episode 1104. The term “squid” is what they call their kids, so naturally Squid Socks was an appropriate name for their business. Gabe, an Engineer, and Jessica, a Business Operations Manager, first got the idea for their product while visiting Gabe’s cousin in England back in 2014. The childless (at the time) Millers noticed the cousin’s son was constantly taking off his socks (when they weren’t falling off).  The then newlyweds started brainstorming about a solution to the problem and they came up with the first Squid Sock designs.

Now, the Millers have two kids of their own and daily “proof of concept.” Kids have a very difficult time taking their socks off! The secret is little silicon “squid dots” around the top of the sock which have a light grip. The dots make it hard for the socks to come off. They added more dots on the sole of the socks to prevent slipping. There’s also elastic banding around the top of the sock so it wears like a high performance athletic sock.

Squid Socks are made with a blend of nylon, polyester and spandex that ensures a snug fit. They’re also moisture wicking, shrink proof and resistant to stretching. They color the socks with dye-sublimation that chemically bonds colors and designs to the fabric. This makes fading non-existent. In addition to their mission to keeps kids’ socks on their feet, they also have an Ocean Mission: 10% of their profits goes to The Coral Reef Alliance.

Socks come in 4 sizes for newborns, babies and toddlers. There are dozens of styles for boys, girls and “gender neutral.” Three pairs cost $24, with three different designs in a package. Squid Socks are available at Nordstrom and on the company Amazon Store. The couple likely wants a Shark to help them manage growth and provide capital for expansion. Will the Sharks like these squids?

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Squid Socks Shark Tank Recap

Gabe and Jessica will pitch the panel of five Sharks on the business and its prospects for growth. They’ll need to convince Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Daymond John that the company is worthy of a Shark investment. A good business plan, good financials, and sales data will impress the Sharks, but they’ll need to show them THEY are capable of running the company to “Shark standards.” A full pitch re-cap on Squid Socks will be available on Shark Tank Blog once this episode airs.

Squid Socks Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Once an episode has aired, we monitor the progress of the businesses featured, whether they receive funding or not and report on their progress. The Shark Tank Blog will follow-up on Squid Socks & Gabe and Jessica Miller as more details become available.

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