Squid Socks Shark Tank Update – Shark Tank Season 11
Gabe and Jessica Miller Pitched Squid Socks, Baby Socks That Won’t Fall Off, on Shark Tank Season 11. They landed a deal with Daymond John.
Gabe and Jessica Miller pitch Squid Socks, their baby socks that won’t fall off, in Shark Tank Season 11 Episode 3. The term “squid” is what they call their kids, so naturally, Squid Socks was an appropriate name for their business.
Check out other Shark Tank Season 11 Episodes.
About Squid Socks
| Category | Details |
|---|---|
| Business Name | Squid Socks |
| Founders | Gabe and Jessica Miller |
| Industry | Baby Products, Apparel |
| Product | Baby socks with silicon grip dots to prevent slipping and falling off |
| Deal Status | Deal secured with Daymond John |
| Investment Asked | $125,000 for 20% equity |
| Deal Outcome | $125,000 for 33% equity |
| Valuation | $625,000 (at the time of Shark Tank pitch) |
Gabe, an Engineer, and Jessica, a Business Operations Manager, first got the idea for their product while visiting Gabe’s cousin in England back in 2014. The childless (at the time) Millers noticed the cousin’s son was constantly taking off his socks (when they weren’t falling off).
The newlyweds started brainstorming about a solution to the problem, and they came up with the first Squid Sock designs.
Now, the Millers have two kids of their own and a daily “proof of concept.” Kids have a very difficult time taking their socks off! The secret is the little silicon “squid dots” around the top of the sock, which have a light grip.
The dots make it hard for the socks to come off. They added more dots on the sole of the socks to prevent slipping. There’s also elastic banding around the top of the sock so it wears like a high-performance athletic sock.
What Makes Squid Socks Unique?
Squid Socks are made with a blend of nylon, polyester, and spandex that ensures a snug fit. They’re also moisture-wicking, shrink-proof proof and resistant to stretching. They color the socks with dye-sublimation that chemically bonds colors and designs to the fabric. This makes fading non-existent.
In addition to their mission to keep kids’ socks on their feet, they also have an Ocean Mission: 10% of their profits go to The Coral Reef Alliance.
Socks come in 4 sizes for newborns, babies, and toddlers. There are dozens of styles for boys, girls, and “gender neutral.” Three pairs cost $24, with three different designs in a package. Squid Socks are available at Nordstrom and on the company’s Amazon Store.
The couple likely wants a Shark to help them manage growth and provide capital for expansion. Will the Sharks like these squids?
Video
Squid Socks Shark Tank Pitch
Gabe and Jessica enter seeking $125,000 for 20% of their business. They demo the socks with their kids and hand out samples. Once the kids are gone, they share that they want a strategic partner to help them grow the business.
They also need help with manufacturing. They’ve done $400,000 in sales over the past 16 months, which includes a period of downtime while they switched manufacturers.
Did Squid Socks Get a Deal on Shark Tank?
Robert makes the first offer of $125,000 for 40%. Daymond comes in and offers $125,000 for 33.3%. Lori then asks if Daymond would team up with her, and he says no. Robert then ups his bid to $250,000 for 40%. After some discussion, Robert came down to $125,000 for 30%.
Ultimately, the Millers go with Daymond, who wants to help them license their socks.
Squid Socks Shark Tank Update
The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. The deal with Daymond did close, and he checks in on the Millers regularly.
In the aftermath of the original air date, it took the Millers two weeks to fulfill the orders that came in. Daymond’s influx of cash went to getting more inventory.
As of November 2022, the company is still in business and is on the shelves at Bed Bath & Beyond, Amazon, and dozens of mom-and-pop stores across the country. Annual revenue is $3 million. The estimated net worth of Squid Socks is around $3 million as of 2025.
Posts about Squid Socks on Shark Tank Blog
Where Can You Buy It?
Squid Socks products are available for purchase on their official website and also on Amazon. Check out their social media for more updates: Facebook and Twitter.
Quick Summary
- Gabe and Jessica Miller pitched Squid Socks on Shark Tank, seeking $125,000 for 20% equity.
- Squid Socks feature silicon “squid dots” that keep socks from falling off and slipping.
- They want a strategic partner to help them grow the business and with manufacturing.
Interested in knowing more about the products from this episode? Check out other businesses that participated alongside Squid Socks.
